I believe this is very simple, but working in this type of company I dare not make mistakes, why because it’s a Multi National company, meaning at least having our goods and services in more than one country. This type of companies also has offices or factories in different countries and a centralized head office where they coordinate their global management. As a PR consultant of this company, I will justify my data through primary research method and use the technology to my advantage. how the world is now, this maybe only the fastest method possible.
I will therefore conduct analytical research to understand how the product works, meaning to make a drug research. Quantitative survey method, this will enable me to get accurate results. Which means handing over questioners to the users. Which will also be open ended questions, this way we are also conducting customer satisfaction survey. Breakdown of various suitable methods
Primary research method: Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Primary research is mainly carried out to address this type of certain problem, that requires in-depth analysis of the issue at hand. In other words, this type of research is pinpointed to a particular problem. In this case of misconception about a particular drug, this type of method is best to go directly to the issue. These days, with advancements in technology and the internet, everything comes with ease
Having to conduct Analytical research, which means using existing data for the purpose of summarizing the finding and understating what is going. In my knowledge having to understand the situation of the product at hand is important in other to further with the research.
Quantitative survey method: Quantitative methods emphasize on objective measurements and the statistical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques. Quantitative research also focuses on gathering numerical data and generalizing it across groups of people or to explain a particular phenomenon.
- The data is usually gathered using structured research instruments. Such as Mail
- The results are based on larger sample sizes that are representative of the population.
The research study can usually be replicated or repeated, given its high reliability. Which is known as longitudinal method. Which means it is a study of observational research method in which data is gathered for the same subjects repeatedly over a period of time. Longitudinal research projects can extend over years. In this case, researchers are able to detect developments or changes in the characteristics of the target population at both the group and the individual level. Which this is needed for my type of research in other to see developments of the statistics
- Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.
- Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships.
- Tools, such as questionnaires or computer software, to collect numerical data.
Understanding the meaning behind this, gives us a clear path to why this is best for my research. In quantitative method, experimental or descriptive design is being used to find your data. But we’ll be using A descriptive study which is governed by the following rules: subjects are generally measured once; the intention is to only establish associations between variables; and, the study may include a sample population of hundreds or thousands of subjects to ensure that a valid estimate of a generalized relationship between variables has been obtained.
Questioners: These are seen as series of questions for the purpose of gathering information from respondents. Questionnaires can be thought of as a kind of written interviews, which is a cheap, quick and efficient way of obtaining large amounts of information from a large sample of people. They can be an effective means of measuring the behavior, attitudes, preferences, opinions and, performance. Often a questionnaire uses both open ended and closed ended questions to collect data which means in this case we’ll be using open ended questions, it allows allow people to express what they think in their own words. This type of questions enables the respondent to answer in as much detail as they like in their own words.
- They also prompt the beginning of a longer conversation by asking such questions starting with “why,” “how,” and “what if?
- They also allow you to understand the data points and logic that has caused the respondent to form their opinion.
- Also allow you to have deeply understand of the topic under discussion. As the researcher
Which is the more reason we use this to find out why individuals are having issues with the drug. Using the technology to our advantage,
- It will be faster and quicker.
- It saves the organization from extra spending.
- Questions can be sent through email addresses or through a shared link.
- It also saves time and hand man required.
These set of questioners/ survey will help us in gathering our information
In conclusion, these methods are seen as the most effective and fast, because we will be able to gather our information all at once and also find out more about our users, such as their behaviors. Also the method is less consuming.