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Cloud Computing in Entertainment Industry Application

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The rapid evolution of digital devices and consumer behaviour is reinventing the entertainment industry. Digital entertainment is changing the media landscape in fundamental ways. With the changing landscape, forward-thinking entertainment companies are harnessing technology to improve their reach and take advantages of new paradigms. With the advent of digital age, information service providers seek ways to cope with the dynamic changes, while aiming to deliver the right message to the target audience. Amidst this, the right digital solution can help you manage, reuse and repurpose your legacy and existing content across growing digital entertainment. For Example, NETFLIX, AMAZON PRIME, HOTSTAR etc.

Cloud Computing in Entertainment

Entertainment industry coupled with Cloud Computing technology capabilities can turn the digital entertainment industry strategy into intelligently and cost effective. Today digitally driven end users demand fast access to videos and related content so that they can watch and share content in their leisure time, independent of their location or platform they use for example, YouTube, Facebook, Instagram etc.

They also have more choice than ever and want to buy digital content which is readily accessible across the Internet-ready devices and platform. Above user wants an always connected eco-system that does not bother then with annoying permissions, formats and protection. This is what pushing broadcaster to embrace advant-grade technology to manage digital content right from creation to storage and post-production to delivery using cloud as a medium. Is also allows entertainment industry to fasten the pace of innovation.

73% of companies run at least one application on the cloud. The amount of content we produce, stream, watch online and download to our devices is mind-blowing. For Example, Every 60 Second, more than 87,000 hours of video watched on NETFLIX, 16,550 videos views on VIMEO, around 200 events tickets were sold on EVENTBRITE, more than 400 hours of videos uploaded & 700,000 hours of video is watched on YOUTUBE, SPOTIFY added 13 new songs etc. In the increasingly digitized era of growing connectivity, cloud data storage and cloud computing is arguably the only way to keep up with the times and competition.

Advances in the technology and consumer behaviour is leading to a transformation in the way video content delivered to the users. Due to this, there is a migration away form the traditional broadcasting model and platform towards digital distribution over the internet. Cloud emerge as a silver-bullet solution, as it facilitates business with the resources to distribute, manage, protect and monetize all the digital content they produce. The cloud technology also equips entertainment companies to compete more effectively with agile entrants.

The Three Major Disruption for Broadcasters

  1. Consumers want more options, convenience and control on video content.
  2. Consumer wants more offering in limited time.
  3. Consumer want more technology content in less price.

Keeping pace with the changing face of digital content consumption using traditional broadcasting methodology is not possible in present economic scenario.

Is The Entertainment Industry Ready for the Cloud

A new way of doing business, cloud based streaming services, by replacing disks distribution system and using the satellite link and cloud for the release of new movies in theaters all around the world. The cloud offers a strong business case on the backend in order to realize an end to end digital supply. Previously, the in-house system operating in silos obstructed the overload of the integrated workflow. These obstacles are now evaded by cloud hosting as it utilizes virtualized resources available on an on-demand basis. The chain of digital supply will now help in rapid creation and delivery of more innovative services to the customer.

The companies that adopted cloud computing at the start, today have a major audience and market share. For example, NETFLIX, they adopted cloud early in 2012, 20th Century Fox, etc. Production and post-production is the main area where cloud computing has drastically transformed the entertainment industry. A film or TV series show production generates a lot of data and so a huge amount of storage is required, especially while heavy editing, special effect or CGI come into demand.

One of the examples of this is Lucasfilm’s data center which requires petabytes of storage space which is equal to millions of gigabytes. The storage space is required to store film footage from all takes and camera angles as well as editing and backups. Furthermore, anyone from several departments might require accessing the same footage, leading to increasing demands on studio servers in terms of storage, queuing time and costs.

These issues have forced the production studios to shift to the cloud. The production company of Game of Thrones and Rogue One, Atomic Fiction has reap the benefits of the cloud by saving around 50% cost. Kevin Baillie, the visual effects supervisor of Atomic Fiction, says that one scene which would take 10 hours to produce using 100 traditional computers can be completed in just one hour with the same cost by opting for 1000 cloud computers.

References

  1. https://cloud.netapp.com/blog/benefits-of-cloud-computing-in-media-industry
  2. https://inspirationfeed.com/media-and-entertainment-industry-sets-the-stage-with-cloud-computing/
  3. https://www.esds.co.in/blog/cloud-computing-the-game-changer-in-media-and-entertainment-industry/#sthash.e9Pg9NMF.dpbs
  4. https://cloud.netapp.com/blog/benefits-of-cloud-computing-in-media-industryhttps://www.esds.co.in/blog/cloud-takes-media-entertainment-to-next-level/
  5. https://www.ibm.com/blogs/cloud-computing/2015/12/15/video-media-and-their-rapid-evolution-in-the-cloud/
  6. https://www.termpaperwarehouse.com/essay-on/Cloud-Computing-in-the-Entertainment-Industry/394291
  7. https://www.seasiainfotech.com/blog/history-and-evolution-cloud-computing/
  8. https://www.ibm.com/blogs/cloud-computing/2017/11/02/media-entertainment-companies-innovate-cloud/
  9. https://www.epiphan.com/blog/cloud-video-editing-platforms/
  10. https://www.studiodaily.com/2019/06/base-media-cloud-managing-director-ben-foakes-software-service-production-post-delivery/

Cite this paper

Cloud Computing in Entertainment Industry Application. (2021, Jan 16). Retrieved from https://samploon.com/cloud-computing-in-entertainment-industry/

FAQ

FAQ

How is cloud computing used in industry?
Cloud computing is widely used in industry to store and manage large amounts of data, provide remote access to software and applications, and enable collaboration among teams across different locations. It also allows for scalable and cost-effective IT solutions for businesses of all sizes.
What are 3 uses of cloud computing?
Cloud computing is a technology that uses the internet and remote servers to store, manage, and process data. Some common uses of cloud computing include web-based email, online office suites, and file storage and sharing.
Which industries use cloud computing?
Cloud computing is used extensively by companies in the technology and retail industries. These companies use cloud computing to provide their customers with on-demand access to a shared pool of configurable computing resources.
Which technology is used in the media and entertainment industry?
Toni Morrison is the author of Between the world and me. She is an American novelist, essayist, editor, teacher, and professor emeritus at Princeton University.

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