Table of Contents
Summary
In November 2018, Chu Qiao Huang recognized the ‘The King of the King’ Chinese restaurant. Chu Qiao Huang recognized the Chinese restaurant in 8622 Bay parkway, Brooklyn. I named the restaurant ‘The King of the King’ because I wanted it to be the best Chinese restaurant in United Stated.
Chu Qiao Huang has set up a ‘The King of the King’ Chinese restaurant, which is a business risk. Chu Qiao Huang is seeking 80,000 loans to buy the machines are needed in the restaurant, rent the building, and start-up funds. Chu Qiao Huang has invested her own money in the business, and she will be one of the restaurant’s shareholders.
The agreement for the loan include the assets owned by Chu Qiao Huang. For the loan, the financial guarantee is a Chu Qiao Huang’s apartment in Queens worth 200,000 and the car that she owns. The total guarantee value is 250,000. Chu Qiao Huang will also use her personal credit as security.
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Chu Qiao Huang has a lot of experience as the chief manager of ‘The King of the King’ restaurant. She has been worked in another restaurants many years before. She has worked as an assistant manager, a marketing manager, a restaurant team leader. She knows everything about how a restaurant working and she also manager it as well. She know how to maintain an appropriate inventory to ensure that your staff has the tools that they need to serve your guests. Also, she is a good time manager that can achieve business goals and satisfy the customer. Those skills can help the business bring a lot of benefits and opportunities.
Chu Qiao Huang believes that the data and analysis on the business plan will afford opportunities for “The King of the King” restaurant to improve and greatly enhance their ineffectiveness and effect in the same market.
“The King of the King” restaurant opened in November, 2018, and Chu Qiao Huang recognized the restaurant at Brooklyn in November, 2018. The restaurant’s main manager, Chu Qiao Huang spent 50,000 to support the operation of the restaurant.
“The King of the King” restaurant mostly provides the type of food is Chinese cuisines. Mostly, the choice of meat dishes are beef, chicken, pork and some kind of the seafood. Take from the supplier once a week to confirm that the food is completely fresh. So the customers can enjoy the delicious food and fresh food at the same time.
The restaurant is located at 8622 Bay parkway, Brooklyn, NY 11214. There is the most swinging place in the whole Bensonhurt area. So, we decided to set up a big posters in front of the store to attract people come in and have dinner. That’s why I choose this location to open ‘The King of the King’ restaurant.
The restaurant uses a 2,000-square-inch stand-alone building. The kitchen consists of 1,300 square feet of several cooking machines. The outstanding 700 square feet are used for setting dining tables and chairs for the customers.
I decided to have set hours of operation is open seven days a week from 11 a.m. to 12 p.m., with free meal delivery to provide the best quality and gratification to customers.
Chu Qiao Huang will be the main manager of the restaurant. She capitalizes a lot of the money in the restaurant, and she has been worked in the restaurant for several years. Chu Qiao Huang has worked in many jobs in the restaurant before, such as monitor the freshness of food and assign staff work, etc. Which means it is very helpful for her to manage the restaurant and very valuable to the improvement of restaurants.
Products and Services
The main products of our restaurant are Chinese cuisines and some of our traditional soups. The main products are like sweet and sour meats, cattle and broccoli rice, and special pork chops, etc. Those food are very famous sweet in Chinese cuisine. Of course, it will served with our secret and special soup to provide customers with the best enjoyment and experiment.
The most popular dish on the ‘The King of the King’ menu is sweet and sour pork ribs, this delicious dish can help the restaurant brings many revenue, also can attract some people come and try.
Next comes the second-highest-earning food is seafood, such as shrimp fried rice and squid noodles. Those food are also popular with customers and account for 30% of the total revenue. The price of food is to make sure the restaurant’s income.
Furthermore, the restaurant menu includes some kinds of the salads and fried foods. The income of these foods is 20% of the total income. Even the income that those food bring is not very high, but we do need to add in the menu because of some customer’s flavor. Also, we will keep improve and update new dishes to keep and attract more customers.
We will make sure all the food in our restaurant are freshness and quality. Because we go to the good suppliers two times a week to buy the freshest and good requirements for our customers to eat. The freshness and quality of the food are very important and also it is our restaurant’s purpose and principle.
Our team will do their best to serve all the customers, and we involve them to be as satisfied as possible. We believe that only one thing can develop our restaurant is the best services and the most delicious and fresh food. I have confidence that our will be the best and successful restaurant. Also, it is the goal of our restaurant.
Market Analysis
Nowadays, the catering industry is emerging very fast, and the ingestion of catering industry keeps growing progressively every year. Many data show that the market view of catering industry is very swearing. So, I chose to advance in restaurants to progress my career.
Our restaurant compliance with various are groups, and we continually present new and delicious dishes to attract new customers and make more money.
Our main contenders are similar restaurants in the neighborhood, like the Maple Leaf Japanese Restaurant and Imperial Chinese Restaurant. They’re very close to our restaurant and have good advertising campaigns. It makes the market opposition in our restaurants is violent.
Empire’s Chinese restaurants are our main competitors because their many dishes are similar to ours. The biggest seller of their restaurant is sweet and sour pork. This dish is very popular with consumers and accounts for 30 percent of their total revenue. It is a huge risk to our restaurant.
In view of this situation we must control over the freshness and safety of our food very strict, and we need to make sure our foods are delicious at the same time. Most importantly, we decide to use a lower price than our competitors to attack some consumers and provide outstanding services to keep customer loyalty. It will help our restaurant develop better and run restaurants.
Marketing plan
In this fierce market competition how can our restaurant stand out in the market competition is the key point, and how to figure out this problem? Of course, it’s a unusual advertising campaign for ‘The King of the King’ Chinese restaurants. We’ve settled several different marketing strategies.
“The King of the King” Chinese restaurant plans to start with hiring some part time worker to send flyers on the main streets near the restaurant. The flyers will focus on what kind of the food our restaurant offering and some special discount with special dishes to attract people to come and spend. We preview this campaign for $300 per month. I think it’s worth.
Other promotional approaches are to offer certain designated delicacies in the holiday. Holidays can be the public holidays also can be our restaurant special day. We think this is also a good way to feedback to the customer and retain the loyalty of the customer! And it doesn’t cost special spending.
On the whole, I think these advertisements are very important for our restaurants. But we must collaborate with the freshness of food and the excellence service to attract customers at the same time to retain customer loyalty. I think good marketing will increase the admiration of restaurants, delicious food and good service will develop our restaurant better, and make a lot of profits for restaurants!
Management
Major Manager: Chu Qiao Huang- ‘The King of the King” .The main manager of the Chinese restaurant, Chu Qiao Huang works everything in the restaurant, including buying machinery, hiring and training staff, and food safety management and buying elements. Chu Qiao Huang graduated from the program of Business at ASA College. After graduating from college, she worked in restaurants for many years and accrued a wealth of restaurant experience. She has worked in several places in restaurants, which is a good exercise opportunity for a manager. Now she works in restaurants and guesstimates her income by 35000 per year.
Assistant Manager: Jackie Chan. His main job is to help Chu Qiao Huang manage restaurants. Sometimes he is accountable for the budget of financial expenses and spend more time to connect with suppliers. Jackie Chan also graduated from ASA College. He is Chu Qiao Huang’s classmate. They are all studied business majors. He worked in a bank for two years after graduation, and then he worked in a government office for three years later, he was presented to the restaurant by Chu Qaio Huang. Now, his income around 25000 per year.
staff：’The King of the King’ Chinese restaurants are looking for four full-time waiters. Recruiters are necessitated to be 18 years old and have experience with restsurant. We also need to hire some chefs. We need them to have at least 4 years of cooking experience. Our restaurant will pay them $15 per hour.
Financial Assumptions
Office supplies: The office employments in restaurants are like supplies for tables and chairs, computers, etc.
Buy equipment: including the necessary cooking tackles in restaurants, as well as supplementary equipment like freezers ovens. These machines are intended to keep food fresh and delicious.
Legal fund: These fees are used to defend the real privileges and interests of restaurants and protect the profits of restaurants.
Miscellaneous expense: Funds are used to buy provisions, which can be used in daily restaurants.
Rent deposit: The funds are used to pay the rent, which is the cost of renting the site transferred after collaborating with the landlord. The normal time is to pay the landlord per monthly fee.
About The King of the King Chinese Restaurant
The restaurant is built by Chu Qiao Huang in 2018 November “The King of the King” Restaurant is coming from China to remove to here. It opens every single day, all restaurant is use vegetable oil only and has no MSG, everything is fitness and real, customer can eat rest certain to come and eat. Everyone can come here to enjoy the food, here have many difference flavors, and always has what you like.
Please be directed that the undersigned, as Lessee under a certain lease for locations known as 8622 Bayparkway (Brooklyn, NY) and dated 12/01/2018(Lease), does herby exercise his/her option to cover the term of said Lease for a retro beginning on 12/01/2018 and dismissing on 12/01/2019.
During cover term, Lessee shall pay rent of $14400 per annum, and payable $1200 per month in loan, in lieu of the rent restricted in the unique Lease.
It is extra provided, however, that all other terms of the Lease will endure during this protracted term as if set onward here.
