Chinese cuisine is a traditional Chinese restaurant where people can enjoy several of delicious Chinese food and drink Chinese tea. The Chinese restaurant is an industry where serves Chinese cuisine outside China.
Chinese cuisine is very ancient and dates back to 40,000 years and it shows their culture and tradition. The practice of attracting clients in the Chinese restaurant industry has been developing in recent years cause today`s customers are very fluent and they always look something special where provides with unordinary food, service, atmosphere and employee treatment in the restaurant, they don`t like to pay for poor service. The Chinese restaurant industry has strong competition with other cuisines on the market, so Chinese restaurants have to better understand the restaurant selection process and customers` nutritional requirements. Restaurant owners should be attentive to the food quality, service quality, and restaurant atmosphere in order to provide customers` needs.
However Chinese restaurant customers are increasing and several customers also share their comments and impressions about Chinese cuisine. One of customer said “We loved a Chinese whilst in Plymouth for fireworks – within minutes if sitting down are starters arrived – best prawn toast ever! The mains were superb and served quickly. You know you have a great Chinese when you see the rest of the customers are local Chinese – highly recommend and good value. (http.tripadvisor.com. (Cambridge shire United Kingdom). Another customer “Really good Chinese restaurant.
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Staff helpful and friendly – food is delicious good quality, and lots of special dishes and you feel an amazing atmosphere when eating in and no poor quality when you get a takeaway. (http.tripadvisor.com). Also, another customer from Brooklyn commented, New York “Chinese food was delicious. I ordered shrimp fried rice and shrimp with lobster sauce. The rice was moist and tasty”. The lobster sauce was yummy! (http.yelp.com). Another customer “The best place for family lunch or dinner. Attentive service, sensibly decor, reasonable price, and good parking. Food is above average Korean Chinese food. I advise for all Chinese food lovers the lunch course menu for the value. (www.visitseoul.net).
Yinghua Liu and Sh, Jang, (2011) stated that delicious food and service quality, the fresh atmosphere, can be the key to the impact of the new Chinese restaurants` success and it impacts on consumers` emotions, satisfaction and repurchase behavior.
J. Emily Ma and Hailin Qu, (2011) studied that food quality, service quality, restaurant image, and restaurant location attributes can make Customers` intention of coming back again to Chinese restaurants. Restaurant owners need to improve their operations and advertising and marketing plan to gain or improve their truthful market share
Rhee et al, (2016) explored the quality of different restaurants and analyzed the choice restaurants. His study was organized into four plans. The first plan has become a common group of visitors and the second plan comes from two different countries such as foreigners and local tourists.
However, the results of the first and second parts were considered to be a crucial aspect for food, service, and atmosphere in choosing restaurants. The third plan examined various types of customers such as cheap food stands, low priced interior and high prices, and found that food quality was the most crucial element in restaurant settings. Other restaurant indicators are changed. The final plan separated the sample from the tour to the tourists and restaurants. Interestingly, the results showed the exact distinction between the significance of all the characters taken to study. For this reason, this study of the selection criteria for Chinese restaurant customers can lead to important research results, and this is expected to contribute to customer literature on restaurant choices
