Local Literature
According to Katherine Choy, a marketing consultant, “K-Pop is also becoming more and more popular among the Filipino youth, thanks to the Internet and crowdsourcing.” K-pop or Korean pop have caught the attention of the Filipino teenagers and it became prominent nowadays.
Foreign Literature
According to an article entitled “The Impact of K-Pop Wave towards Students’ Lifestyles,” the sharp increase in the Korean Wave had left an effect on the students’ lifestyles as it encompassed the students’ way of living, including their attitudes. Students attempts to copy the fashion trends and imitate the way K-Pop stars carry themselves. Moreover, many K-pop fans have become inquisitive in learning Korean to explore the rest of Korean pop culture and society has to offer to fed their curiosity.
Local Studies
According to the study of Agatep, et. al (2014), the sudden spread of k-pop in our country has made a great impact on the people. Various students in schools were charmed by the groove and rhythm of k-pop music.
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Alanzalon (2011) states that several fan clubs and organizations had decided to establish the Philippine Kpop Committee, and ever since its beginning in late 2009, many projects and events have created like parties and charitable events. From observation and deep analyzation, it is clear that Filipino fans engages in social groups to hang out with people with the same interest, as proven by the subculture of Kpop fans in the country gleamed by activities of fan clubs and organizations. Ramos and Tanglao (2011) proved that Filipinos have a very active fan community – a phenomenon that is very contagious nowadays with the number of fan clubs devoted to Korean popular music.
Ramos and Tanglao stated on their study entitled “Pinoy Teen Fan: Adolescent Celebrity Fandom and Self-Concept” that there are several psychological implications on the part of the fans as a result of their media consumption. They noted that “media use (as well as access) facilitates fandom.” They added that “fandom cannot occur without media consumption” because it is through the media that audiences can “interact with others and gain more informations about their favorite idols.”
Foreign Studies
The Korean wave draws a remarkable frame of Korean prominent culture by the Korean media alongside the line with commercial nationalism. (Lee, 2011) The Korean wave pertains to the significantly increased popularity of South Korean culture around the world; it is also referred to as Hallyu, in the Korean language. The term was originated in China in mid-1999 by Beijing columnists amazed by the rapidly growing popularity of Korean entertainment and culture in China (Kim, 2007).
The Korean government seized full advantage of this nationwide phenomenon and began promoting Korean media industries in exporting Korean pop culture. (Lee, 2011) The impact of the Korean wave has not only permeated popular culture but it is also a measure of positive lifestyle for numerous Asian people (Ryoo, 2008).
Summary
Overall, the Korean pop culture or Hallyu wave have dominated and became prominent nowadays especially to the teenagers. Some studies shows that patronizing Korean pop music had impacted the well-being of the students including their behavior, attitudes and also their academic performance.
- Hallyu Wave – The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies. Hallyu is a Chinese term which, when translated, literally means “Korean Wave.” It is a collective term used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine just to name a few.
- Korean Pop Music – Korean Pop Music is a musical genre originating in South Korea, characterized by a wide variety of audiovisual elements. Although it incorporates all forms of Korean popular music, such as trot and folk music, the term is more often used to refer to songs produced by idol groups.
- Lifestyle – refers to a particular way of living or the way a person lives or a group of people live.
