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Steve Jobs and leadership culture of the Apple Company

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Steve Jobs and leadership culture of the Apple Company essay

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The leader’s role involves establishing a clear dream, sharing that vision with there so that they will follow willingly, providing the information, knowledge, and methods to realize that vision, and coordinating and balancing the contradictory interests of all members. A leader comes to the forefront in case of crisis and is able to think and act in creative ways in difficult situations. Leadership flows from the core of a personality and cannot be taught, although it may be learned and maybe enhanced through coaching or mentoring. The individuals who are the leaders in an organization, regarded collectively (business dictionary,2012) Good leaders are made not born. If you have the sire and willpower, you can become an effective leader. Good leaders develop through a never-ending process of self-study, education, training, and experience (Ago, 1982).

This guide will help you through that process. Steve Jobs was an original leader; Steve Jobs has based the leadership culture of the Apple Company on brand fanaticism and radical customer devotion. Though Jobs is highly criticized for his leadership style, but his achievements cannot be neglected. They have become revolutionary. Jobs is perfectionist, and he has been described as being intimidating by several publications. (Harvey, 2001 ) Leadership is influence nothing more, nothing less. This moves beyond the position defining the leader, to looking at the ability of the leader to influence others – both those who would consider themselves followers, and those outside that circle.

Indirectly, it also builds in leadership character, since without maintaining integrity and trustworthiness, the capability to influence will disappear Cohn C Maxwell) 2. 0 Types of leadership theories. 2. 1 Autocratic Leadership Autocratic leadership is an extreme form of transactional leadership, where a leader exerts high levels of power over his or her employees or team members. People within the team are given few opportunities for making suggestions, even if these would be in the teams or organizations. Most people tend to resent being treated like this. Because of this, autocratic leadership usually leads to high levels of absenteeism and staff turnover.

Also, the team’s output does not benefit from the creativity and experience of all team members, so many of the benefits of teamwork are lost. For some routine and unskilled jobs, however, this style can remain effective where the advantages of control outweigh the disadvantage. (Vector study, 2012) 2. 2 Bureaucratic Leadership Bureaucratic adders work is, ensuring that their staff follows procedures exactly. This is a very appropriate style for work involving serious safety risks where large sums of money are involved such as cash-handling In other situations, the inflexibility and high levels of control exerted can demoralize staff, and can diminish the organizations ability to react to changing external circumstance. (carter,2006) 2. Charismatic Leadership A charismatic leadership style can appear similar to a transformational leadership style, in that the leader injects huge doses of enthusiasm into his or her team, and is very energetic in driving others forward. However, a charismatic leader can tend to believe more in him or her than in their team. This can create a risk that a project, or even an entire organization, might collapse if the leader were to leave: In the eyes of their followers, SUccess is tied up with the presence of the charismatic leader. As such, charismatic leadership carries great responsibility, and needs long-term commitment from the 2. 4 Democratic Leadership or Participative Leadership Although a democratic leader will make the final decision, he or she invites other members of the team to contribute to the decision-making process.

Employees ND team members feel in control of their own destiny, and so are motivated to work hard by more than just a financial reward. As participation takes time, this style can lead to things happening more slowly than an autocratic approach, but often the end result is better. It can be most suitable where team working is essential, and quality is more important than speed to market or productivity. (Rowe. W,2007) 2. 5 Transformational leadership A person with this leadership style is a true leader who inspires his or her team with a shared vision of the future. Transformational leaders are highly visible, ND spend a lot of time communicating. They don’t necessarily lead from the front, as they tend to delegate responsibility amongst their teams.

While their enthusiasm is often infectious, they can need to be supported by the detail people. The transformational leadership style is the dominant leadership style taught in the “How to Lead: Discover the Leader within You leadership program, although we do recommend that other styles are brought as the situation 2. 6 Transactional leadership. This style of leadership starts with the premise that team members agree to obey their leader totally when they take a job on: the transactional usually hat the organization pays the team members, in return for their effort and Team members can do little to improve their job satisfaction under transactional leadership..

Alternatively a transactional leader could practice management by exception whereby, rather than rewarding better work, he or she would take corrective action if the required standards were not met. Transactional leadership is really just a way of managing rather a true leadership style, as the focus is on short-term tasks. It has serious limitations for knowledge-based or creative work, but remains a common style in many organizations(Souses, James,2006) 2. 7 Situational leadership. Transformation Leadership approach is often highly effective, there is no one right way to lead or manage that suits all situations. To choose the most effective approach for you, you must consider.

The skill levels and experience of the members of your team the work involved routine or new and creative. The organizational environment stable or radically changing, conservative or adventurous, you own preferred or natural style. A good leader will find him or herself switching instinctively between styles according to the people and work they are dealing with. This is often referred to as situational leadership. (legacy, 2012) 3. 0 Analysis of Steve jobs leadership theory Along with Steve Woozier and others, Steve Jobs founded Apple Inc in 1976. Woozier, an electronic genius, had built his own personal computer but had little interest in selling it.

Jobs persuaded him to market the product and together they started Apple Computer In Corporation. According to Kenney(2012), Having resigned from Apple in 1985 after losing a power tussle, Jobs founded Next Computers and acquired the computer graphics division of Lucas film Ltd, later christened Paxar Animation Studios. Paxar, a successful venture, was acquired by the Walt Disney Company in 2006 while Next Computers was bought by Apple. Returning to Apple, Jobs became CEO in 1997 and has retained the position till date. Jobs is the example of the transformational leader, he is able to direct his people and make them do things which they have never done before, but these things are essential for the realization of Job’s vision and plans.

He is seen as ‘egotist’, but this is again an integral part of successful leader – egoism often appears to be a pushing force for striving to success in business; this egoism should partially e spread on workers, as it is seen, Jobs is egoistic towards himself, but he is also egoistic towards his workers in making them achieve what seemed to be unachievable before, and it is essential that this egotist feature has also become an integral part of Job’s 3. 2 Egoism. Despite the fact that Jobs is sees as egotist, he was able to create successful team of workers, which creates new products and works for the satisfaction of the consumer needs and demands. Consumer is the central player of the Jobs’ business scene, and this is why his products are so successful. He knows that retreat business comes from a great product'(Anonymous, 2006), In the article, where he spoke about different Apple products, he described his impressions of the new Motorola phone with tunes software, and he displayed this new invention as something from what they could learn something (CIVIC, 2006) this relates to the innovation in leadership, but innovation which is impossible without team work. Sometimes Jobs is not understood in his choice of the products which he sees as future innovations; after he has been back to Apple, he stopped production lines for all products and concentrated his efforts on the our only, which have later become the major company’s success. (Deutsche, Alan 2001) 3. 3 Perfectionist. Perfectionism is seen through his vision of the company being not only a competitor, but the company which brings killing innovations into people’s homes: he supposes that killing products bring killing profits. Benzene & Gilbert, 2002) Concentration on few products only is also followed by the concentration on their quality. For the creation of these products he needs small team but this team should consist of top talents, because his vision of leadership also responses that small team of talents is more useful and productive than crowds of less talented people. (Young, 2005) This is the expression of Jobs’ striving for perfectionism and his ability to carry his ideas to his team who has to make them real. While he calls his new tunes Music store a landmark which cannot be overestimated this phrase can be attributed to any of his innovations – his products are perfect and are killing 3. Personalized leadership His charisma type could be described as being personalized. This means in accordance to Turbine’s explanation, that one serves primarily own interests and exercises only minor restraints on the use of power. In Jobs case this means that he does not only motivate by storytelling but also by force. Jobs is described by some as being manipulative, dishonest, and boorish. An indication for this can be found, when he says, for instance: “My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects.

And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be. 14 He wants people to follow him, expects obedience and much of it seemingly out of the self- interest, since working at “Apple” is what he considers a valuable goal in his life. (parry. W, Bryan a,2006) 3. 5 Innovation. Steve Jobs, the CEO and co-founder of Apple is a highly autocratic or ‘CEO-centric’ leader. Rather than working alongside his peers and subordinates, Jobs choose to lead his team from the front, spearheading the innovation and constantly renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees.

The success of the company and the CEO stems less from a participative or democratic style of leadership, but very much more from Job’s ability to continually innovate and make things happen Steve Jobs is leaving Apple in great shape. His is exiting as CEO to retain the chairman position but leaves behind a innovation leadership legacy that is transformational. There is no leader in modern times that was more innovative, that broke more rules and invented more things that have transformed our world. (arteriolosclerosis,2012) 3. 6 Visionary Jobs the computer is now ingrained in society as a personal object accessible o anyone, and that is unlikely to change.

When you talk about a technological vision or visionaries such as Jobs, people get all worked up about the charisma and the idea that things only happened because this engaging personality made it happen But those charismatic ideas get embedded in society’s way of doing things so that we take them for granted. If a vision really works, it’s not about a cult of personality. Henry Ford is a good example. Much like Jobs did with computers, Carlson said, Mass production on assembly lines now made it possible to build cars quickly and cheaply. And a whole new kind of infrastructure had appeared to support America’s new-found passion for automobiles. Roadwork, gas stations, mechanics and dealerships allowed other companies to capitalize on Ford’s big idea, which forever reshaped the way we live their lives. (carbon. 2009) 3. Trust in success and the chosen strategy The ability of Jobs to concentrate only on the most necessary features is seen through his adolescence, when he dropped out of college and kept going to lectures as drop-in, visiting only those he supposed he would need in the future; among those were the courses of calligraphy, which seemed to be wasting f time, but which later became the basis for the Mac typography, and as a result the basis for the multiple typefaces which all computers integrally have at present. (Jobs, 2005) 4. 0 Steve jobs is a transformational and autocratic 4. 1 Autocratic: Jobs seem to micromanagement at Apple. Jobs admit that there are an incredible amount of up to 100 individuals reporting directly to him. As mentioned above, he is perceived as autocratic. The fact that so many individuals report to him directly is representative for his will and eagerness to hold all the strings in his hands. Total control is certainly the basis for this leadership.

Durbin describes an autocratic leader as one who tells “people what to do, asserting themselves, and serving as a model for team member. In contrast, a participative leader would be interested in hearing everyone’s opinion and integrate them into a group-decision either in a democratic way let a vote decide, a consensus finding manner strive for an agreement of compromise or consultative (Collins. Young, J. S. 2006. ) 4. 2 Participative Steve jobs assume that the amount of Jobs’ participative leadership is low. Anecdotes rumor that he is a rather rude participant in meetings and extremely impatiently This behavior certainly does not contribute to people wanting to voice their opinion and participate.

In contrast, Durbin explains that a participative leadership style demands for “teamwork approach” where the leader does not try to dominate the group. From the documentary “The triumph of the nerds” we may conclude that his humility levels are very low, bringing his personality in conflict of the requirements for a participative leadership style. This documentary has Jobs talk about some of his less successful episodes, blaming others for the losses. (Simon, W. L 2006) 4. 3 Transformational leader It is interesting to see, how Jobs’ contribution is described by Businesslike online, related to contemplating and considering Apple execution without Jobs: From the time he was a kid Steve thought that his products could change the world’. Anonymous, 2006) This is another feature of leadership within Stave’s character – not only he has always been perfectionist, but he always believed into the need of his performance for his company and for the consumers; and his self-confidence led him to success. 5. 0 Dates Tony Fernando Sir Tony Fernando is presently Group Chief Executive Officer of Air Asia Bernhard. He was appointed Group CEO in December 2001 . Prior to joining Air Asia, Data’ Sir Tony had worked at Virgin Communications London and Warner Music in various posts and regions; his last posting was as Vice President, SEAN from 1999-2001 at Warner Music South Asia. Air Asia group chief executive officer Tony Fernando has been named among the 10 rising leaders in Asia.

Initiated by the Singapore Institute of International Affairs (ASIA) in collaboration with AXON Asia, Rising Leaders – The Next 10 Years recognizes leaders in politics and business who exemplify the success of Asia today and leadership of tomorrow.. It is a great recognition for Malaysia as well, as Air Asia is a globally known brand and people approached him to thank him for making air travel more affordable. Air Asia, which started operations in 2001 with Rimier in debt, has grown into the region’s largest budget carrier, operating more than 80 routes. It has carried more than 47 million passengers. “It has been a long six years since our inception to be where we are today. Going forward, we will continue to stay profitable and, hopefully, increase our flights. 5. 1 The Innovative Leader – Tony Fernando Tony

Fernando is presently without a doubt one of the most admired executive- turned-entrepreneurs in the Malaysia corporate and working world. He is a ‘big believer on big dreams’. Many people scoffed at his idea to buy a debt-ridden airline, Air Asia from to turn it into a low-cost airline in Malaysia. Fernando mortgaged his own house and shrank his savings to help him achieving his dream. Air Asia was acquired at RMI (US 26 cents) with liability of over ARMS millions (IIS millions) and 2 ageing Boeing planes. Many thought him to be crazy, and with the 11 September 2001 tragedy, many believed that Air Sais’s mom would be faster than ever. But Tony Fernando had different thinking.

After the September 1 1 tragedy, he expected significant layoffs which made the experience staff readily available, and the cost of airline operation to go down by 40%. Against the popular prophecy, under Fernando’ leadership and vision, Air Asia broke even within a mere 12 months and cleared its debt. Within a short span of time, Air Sais’s size in terms of revenue, profits and popularity has eclipsed Malaysia’s very own national carrier, MASS. 5. 2 Air Sais’s recovery. In 2001 , the man who spent much of his youth studying in England and playing schoolboy rugby got out of a great career in the music business to plunge into a dream of running an airline. He mortgaged his house and, together with some friends and investors, bought Air Asia.

Back then it was then a moribund Malaysian operation that cost 1 ringing ($0. 28) and brought with it 40 million ringing in debt and two Boeing 737-300 aircraft. He proclaimed that he would start Sais’s first proper low-cost operation, and met polite smiles and condescending nods. He was seen as a maverick, who would crash and burn trying to take on the Malaysian and Southeast Asian airline and airport establishment. He has proven everyone wrong. Air Asia is now the region’s largest low-cost operator, with a network of 122 routes covering more than 65 destinations. It has carried over 65 million passengers since its inception and grown its fleet to 80 aircraft.

It has gone public, ordered 175 Airbus Ass, started associates in Indonesia and Thailand, and finally secured access to Singapore after overcoming various obstacles. Fernando and Air Asia have also helped to start Air Asia X, a long-haul, low- cost airline that has 25 Airbus Ass on order and will imminently sign a deal for around 25 Airbus Ass. (flight global. 2012) If the airports meet his ambitions, he says the possibilities are mind-boggling. “Southwest Airlines has 400 aircraft and a market of 300 million. On top of that, in America, you can drive from one end to another and they have pretty good train services. We don’t have that over here,” Fernando points out. Air-Asia is in a playground of 600 million people in Asian. If you add India and China, the other key markets we can touch, you can easily add a billion people, maybe more. That is Air-Sais’s potential, and we aim to get there. 5. 3 Compare and contrast the Leadership performance of Tony Fernando & Steve Jobs. Air Asia has become the preeminent low-cost carrier in Asia and one of the most successful exemplars of the low-cost model in the airline industry. Under the stewardship of its charismatic founder and CEO, Tony Fernando, Air Asia has become one of the most awarded low-cost carriers in the Asia- Pacific and its growth trajectory has been nothing short of remarkable.

From humble beginnings operating just two aircraft domestically in early 2002 as a full service domestic carrier, Air Asia it’s a cluster of traits and qualities business expertise plus integrity, courage, confidence, loyalty, sportiveness, openness, industriousness and enthusiasm which, working together, enable the leader to get his followers to adopt the magical ingredient of leadership. (David Kramer, 2011) Good leadership is key, particularly in today’s competitive global economy, and can make the difference between the SUccess or the failure of the organization (Bennett, 2009). This paper looks at the CEO of the top tech company in the world, Apple Inc. , and analyzes his leadership style. Steve Jobs, as Jack Welch called (Liked, 2008), “the most successful CEO today” exhibits characteristics of both transactional and transformational leadership tiles. He can be perhaps best labeled as a composite of both.

He possesses micromanagement tendencies, is quick to judge, frequently yells and berates his employees, and reduces them to tears. Yet he also inspires a transcending vision who can connect emotionally with both his customer base and employees Jobs is unquestionably an enigmatic, popularizing figure – yet his formula for success cannot be denied The Tony Fernando and Steve jobs inspires with vision of how things can be. The very great leader is also charismatic compellingly motivational about that vision to the extent of inspiring personal devotion. Leadership is rooted in core business, product, market and technical knowledge and experience to secure follower confidence.

Implicit, too, is the leader’s consistent ability to set and communicate, persuasively, realistic goals, priorities and standards and to coach and support followers to successful outcomes. (Fanning, 2005). Leaders always show high emotional intelligence which not only allows them to accept their own emotional needs, but to recognize and empathic with those of their followers. The manager produces the procedural order and predictability essential to the successful running of any organization. But the leader envisions and brings about – the change essential to the long term success of the business Steve Jobs is famed for his ability to give speeches and captivate the audience’ attention.

He is able to captivate his employees and audience with the ability of an evangelist. 6. 0 Bill Gates: William (Bill) H. Gates is chairman of Microsoft Corporation, the global leader in software, services and solutions which help people and businesses understand their full talents. Gates transitioned out of a day-to-day role in the company to spend more time on his global health and education work at the Bill & Melinda Gates Foundation. He shares his thoughts about the foundation and other topics on Gates Notes, a Web site launched in January 2010. Gates continues to serve as Microsoft’s chairman and as an advisor on key development projects.

In June 2006, Craig Muddied assumed the new title of chief research and strategy officer at Microsoft and is responsible for the company’s research and incubation efforts. (Microsoft,201 2) 6. 1 Bill Gates – A Participative Leader. Gates is one of the most successful entrepreneurs of the world. He is able to run a successful and a profitable entrepreneurship for many years and even today, e cannot survive in this competitive world without it. Vision and dedication are the key factors of being a successful entrepreneur and these skills were present in Bill Gates from the beginning. He has got the skills to identify the most suitable employee for recruitment. The SUccess of Microsoft is the true example of the entrepreneurial skills of Bill Gates.

The success story of Bill Gates is highly motivating for all the upcoming entrepreneurs. His hard work, dedication and self-confidence helped him to earn everything he has. He is a simple man and slightly conservative in regards of money although he is one of the richest people f the world . The youth can take inspirations from the life of Bill Gates. So it can be concluded that Bill Gates is one of the ideal personalities of the world who has honestly contributed towards the world’s success 6. 2 Compare and contrast the Leadership performance of Bill Gates & Steve Jobs. Both Jobs and Gates had immeasurable impacts on the world. Apple ushered in the era of personal computing in many respects.

Microsoft’s platform made it possible for a generation of computer scientists to learn and flourish. Apple seems to have perfected the art of delivering fantastic consumer products. Microsoft has worked diligently to make the enterprise more and more efficient. Regardless of which camp you fall in today, it’s impossible to deny each corporation’s contribution. Jobs and Gates each deeply respected each other’s contributions. But at the end of his life, Steve Jobs worried about Apple, Inc. Walter Occasions quoted the wizard of Cupertino saying, “Hewlett and Packard built a great company, and they thought they had left it in good hands. But now it’s being dismembered and destroyed.

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