Marketing Essay Examples and Research Papers

141 essay samples on this topic

Essay Examples

Essay topics


Cultural dynamics in international business Argumentative Essay

Pages 7 (1 635 words)



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The Relating 4P’s of Marketing to 4C’s of Marketing Analytical Essay

Pages 7 (1 737 words)


Marketing Plan

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Relationship Marketing: Important Business Strategy

Pages 6 (1 288 words)

Business Management



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All Pumps Sales and Service Marketing Strategy

Pages 5 (1 234 words)



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Product Strategy and Company’s Marketing Target

Pages 7 (1 635 words)



Marketing Plan

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Coles Supermarkets Marketing Concept Analytical Essay

Pages 7 (1 523 words)




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The Role of the Marketing Department within an Organization Argumentative Essay

Pages 10 (2 444 words)



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Career Goals and Leadership in Marketing

Pages 8 (1 817 words)

Career Goals



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Marketing Function in Organizations

Pages 4 (784 words)



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Navigating Business Realms: A Comprehensive Analysis for Informed Decisions

Pages 3 (703 words)



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Check a list of useful topics on Marketing selected by experts

Essay Topics About Marketing

Marketing Argumentative Essay Topics

Analysis of The Strategies Used by The Protagonists in The Big Short

The Role of Marketing in Sports

The Customer is Always Right

Free Essay About Precarious Employment

The Different Research Methods: Exploratory Vs Explanatory Research

Analysis of Marketing Strategies in The Film The Big Short

Main Principles of Marketing

Adversity Has the Effect of Eliciting Talents

Good Example Of Course Work On Impacts on

The Advertisement Analysis Of The Pears Soap

The Use of The Internet of Things in Burger King Company

The Technology of Huawei and Lenovo Companies

Customer Service: Customer is Always Right Or not

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The Analysis Of Small World Machines Advertisement

Costco Market Expansion and Global Strategy

Marketing Descriptive Essay Topics

Use of Thermal Energy in Cooking

Snapchat Enjoys a Bump in Political Advertising

Good Business Plan On Business Strategy for Roche Pharmaceutical Company

Ad Analysis Of The Art In What You Really Touch

Editorial Modernism in American Advertising

Qualcomm’s Launches New Chipset Smartwatches

Advertisement Analysis: Target Audience Segments

Apple Products Course Work

Ad Analysis Of The Stereotypes Of The Ariel Ad

The Objectives of Advertisements and The Role of The English Language in It

History of Swiss Company of Wristwatches

How to Sell Your Product: AD Analysis

Environmental Awareness Course Works Example

That’s Nutellable’: An Analysis Of Advertisement Of Nutella

How Advertisements Shape American Society’s Perception

Apple Watch as Supplement to Your Phone

Marketing Persuasive Essay Topics

Decoding an Advertisement: Its Semiotics

Public Discourse Course Work Examples

Analysis Of Comcast Advertisement, A Popular Ad

Analyzing The Staedtler Highlighter Pen Advertisement

Nestle Group and Nazi Party

How to Attract Customers: AD Analysis

Good Example Of Business Analytics And Econometrics Essay

Changes In Manufacturing Of Electronic Products Are Better Than Over The Past 50 Years

Essay Analyzing The Advertisement Video by Old Spice

Nestle`s Public Relation Disasters

The Cognitive Usage of Gamification in Marketing and Advertising

GMOs Labeling Argumentative Essay Example

The Advertisement Analysis Of The Anti Gun Violence Campaign

The Advertisement “Drinking and Driving Could Cost You a Limb”

Fast Moving Consumer Goods (Food Processing)

The Oligopolical Marketing Structure of the Ford Motor Company

Marketing Informative Essay Topics

Example Of GE Healthcares Essay

Advertisement Analysis: Analysing The Old Spice Ad

Analysis of The History of Coca-cola’s Successful Use of Advertising

Kevin Plank and Under Armour

International Finance Critical Thinking Samples

Analysis of The Egg Industry to Understand The Causes of The High Prices in Eggs

The Fame of Under Armour Company

International Marketing Essay

Overview of Apple and Its Corporate Strategy

The Success of Under Armour

International managers in the UAE Critical Thinking Example

Analysis of Nike”s Advertisement “Dream Crazier”

A Marketing Strategy for Galaxy Toys Inc. to Address the Depleted Sales

Good Essay On The Case Of Kmart

Integrated Cost Leadership and Differentiation Strategy in Airasia

A Discussion on What People With Limited Funds Pursue

Marketing Comparison and Contrast Essay Topics

Good Example Of Essay On Gender Roles

Advertising Review: Volkswagen Park Assist

Green Marketing and It`s Effect on Customer’s Behavior

Good The Supply and Demand for Employees Case Study Example

Review of Coca Cola Advertisement “Small World Machines”

Concept of Integrated Marketing Communication

Good Example Of Research Paper On The World News Prism: Challenges Of Digital

Organization Overview and Analysis of Marketing Plan of Mcdonald’s

Social Media Digital Marketing

Course Work On Industrial Structures Through Graphs

Analysis of Marketing Strategies Depicted in The Film The Big Short

Bayou Boots Marketing Plan BU: Principles of Marketing

Good Example Of Inflation of Grades Argumentative Essay

Mobile Phone and Learning at University

Free Management Information Systems IP Essay Example

How to Success in College and Life?


What is Marketing?

Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity – the ability to sell a product or service to a target audience.

In a broader sense, marketing is a complex discipline that includes the ability to analyze the niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.

Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. Actually it is the main goal of all marketing strategies of the company.


We have considered above what marketing is and defined its goals, objectives and principles. Further we will get acquainted with five key functions of marketing:

Analytical. A set of activities to investigate external and internal factors that affect the company, market and consumer demand. It includes the analysis of the niche and competitors, study of CA needs and forecasting of consumer behavior. In addition, the company’s internal operations are also analyzed, i.e. how well does the corporate environment correspond to the demands of the time and how does the company look like compared to its competitors.

Production. These functions are responsible for introduction of new technologies into production process. The process itself could be subdivided into several components: organization of purchases, sales of goods and services, warehousing, and others. Production functions also solve problems of quality management and competitiveness of goods on the market, and control the conformity of products to quality standards.

Management and Control. Responsible for the planning processes of marketing activities in the company. They also provide information support for customers and partners, and risk management.

Sales. Everything that is responsible for the formation of pricing and product policy of the company. In a broader sense, sales also includes activities to expand demand for goods and services, the development of new markets.

Innovative. Development and introduction of a new product to the market.

Topics and ideas for marketing

  • Techniques to determine client satisfaction
  • Utilizing social media platforms to market your products
  • The use of ethics in marketing
  • How to assess customer satisfaction
  • How gender affects buying decisions in the family
  • How to engage customers online
  • Explaining segmentation on the market
  • How recession affects marketing activities
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • The importance of academic language in marketing;
  • Tricks to attract leads to mediocre services;
  • Marketing in America vs Europe;
  • Dating websites – How to attract desperate singles?
  • Pharmaceutical marketing – dangers and benefits;
  • Female and male marketing – what are their differences?
  • McDonald’s (KFC, Burger King) marketing strategies;
  • The danger of impulse buying;
  • Customers’ behavior in buying;
  • Why do clients hate ads?
  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?

Videos about Marketing

  1. Seth Godin – Everything You (probably) DON’T Know about Marketing
  2. Introduction To Marketing | Marketing 101

3. 4 Principles of Marketing Strategy | Brian Tracy

Interesting infographics about Marketing

  1. Digital around the world

Digital around the world

2. Marketing statistics in internet

Marketing statistics in internet

3. Digital ad spending worldwide

Digital ad spending worldwide

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