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Marketing Essay Examples and Research Papers

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Essay Examples

Essay topics

Overview

Cultural dynamics in international business

Culture is the basis that provides acceptability for shares beliefs values and norms within a society or a business set up. There are different dynamics that define culture within international markets. It can be transferred from generation to generation and can be shared. It is defined through different dynamics. There are different dynamics that define…

Business,

Marketing

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Pages: 7
Words: 1619

The Relating 4P’s of Marketing to 4C’s of Marketing

Introduction The term marketing mix was first coined by Neil H Borden who was the president of The American Marketing Association (AMA) in 1953. In down streams in 1960 a marketing expert E.Jerome Mc Carthy furnished with the theory of 4P’s (Place, Product, Promotion, Price) which completely concentrated on the product to be marketed. All…

Marketing,

Marketing Plan

Open Document
Pages: 7
Words: 1737

Relationship Marketing: Important Business Strategy

Relationship marketing focuses on the lifetime value of the customer rather than the value of a single transaction, the orientation of relationship marketing is on obtaining a share of the customer not a share of the market (Peppers and Rogers, 1994). The underlying assumption being that establishing and maintaining relationships with customers will foster customer…

Business Management,

Customer,

Marketing

Open Document
Pages: 6
Words: 1288

Product Strategy and Company’s Marketing Target

Preparation for marketing may include the design of strategies for the goods. One example is the expansion of a successful product line by adding supplementary products. A business may also add to the product mix by focusing on adding more product lines, which is the total range of products it sells. Another tactic is to…

Business,

Marketing,

Marketing Plan

Open Document
Pages: 7
Words: 1635

The Role of the Marketing Department within an Organization

Overview Behind every successful business is marketing. This involves helping to develop product and services, branding, sales and advertising, gathering information needed to anticipate consumer needs as well as maintaining relations with both customers and suppliers. According to Phillip Kotler: “The aim of marketing is to know and understand the customer so well the product…

Business,

Marketing

Open Document
Pages: 10
Words: 2444

All Pumps Sales and Service Marketing Strategy

Executive Summary All Pumps Sales and Service is the leading specialist pump supplier to the manufacturing industry; providing a vast range of locally manufactured and globally obtained pumping. All Pumps new venture is the ‘All Pumps App 2019’- an online platform which permits customers to have information on their on-site resources and an easy access…

Business,

Marketing

Open Document
Pages: 5
Words: 1216

Career Goals and Leadership in Marketing

The career plan that I have for my life consists of a range of elements. The first and most important is the career path that I have chosen to follow, which is a mixture of a marketing plan and working as an influencer specifically for women. Included in this plan will be a few people…

Career Goals,

Leadership,

Marketing

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Pages: 8
Words: 1817

Marketing Function in Organizations

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (CIM 2016). In the contemporary business organizations, marketing is a crucial tool. It is more of having a clear understanding of the marketplace, the consumer demand, enhancing profitable relations, strategies that are consumer driven, and making sure that the customer gets…

Business,

Marketing

Open Document
Pages: 4
Words: 784

Green Marketing in Business

Green marketing is a vastly growing trend which was first stablished in the early 1990’s (Wahida, 2013). Green Marketing refers to an organization’s efforts to design, promote, price and distribute goods that will not cause damage to the environment (Telebi et al, 2018). Of course, we have conventional marketing, which is where customer needs are…

Business,

Marketing

Open Document
Pages: 2
Words: 284

Coles Supermarkets Marketing Concept

Marketing Goal and Objective Short-term Goal and Objective: To the extent the momentary objectives are concerned, the advertising division has intended to build the client base and traffic (Simmonds, 2012). Likewise, making the brand personality inside the market is another critical momentary showcasing target of Coles Marketing group. Long-term Goal and Objective: In the meantime,…

Business,

Corporation,

Marketing

Open Document
Pages: 7
Words: 1523
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Check a list of useful topics on Marketing selected by experts

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information

What is Marketing?

Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity – the ability to sell a product or service to a target audience.

In a broader sense, marketing is a complex discipline that includes the ability to analyze the niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.

Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. Actually it is the main goal of all marketing strategies of the company.

Functions

We have considered above what marketing is and defined its goals, objectives and principles. Further we will get acquainted with five key functions of marketing:

Analytical. A set of activities to investigate external and internal factors that affect the company, market and consumer demand. It includes the analysis of the niche and competitors, study of CA needs and forecasting of consumer behavior. In addition, the company’s internal operations are also analyzed, i.e. how well does the corporate environment correspond to the demands of the time and how does the company look like compared to its competitors.

Production. These functions are responsible for introduction of new technologies into production process. The process itself could be subdivided into several components: organization of purchases, sales of goods and services, warehousing, and others. Production functions also solve problems of quality management and competitiveness of goods on the market, and control the conformity of products to quality standards.

Management and Control. Responsible for the planning processes of marketing activities in the company. They also provide information support for customers and partners, and risk management.

Sales. Everything that is responsible for the formation of pricing and product policy of the company. In a broader sense, sales also includes activities to expand demand for goods and services, the development of new markets.

Innovative. Development and introduction of a new product to the market.

 

Topics and ideas for marketing

  • Techniques to determine client satisfaction
  • Utilizing social media platforms to market your products
  • The use of ethics in marketing
  • How to assess customer satisfaction
  • How gender affects buying decisions in the family
  • How to engage customers online
  • Explaining segmentation on the market
  • How recession affects marketing activities
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • The importance of academic language in marketing;
  • Tricks to attract leads to mediocre services;
  • Marketing in America vs Europe;
  • Dating websites – How to attract desperate singles?
  • Pharmaceutical marketing – dangers and benefits;
  • Female and male marketing – what are their differences?
  • McDonald’s (KFC, Burger King) marketing strategies;
  • The danger of impulse buying;
  • Customers’ behavior in buying;
  • Why do clients hate ads?
  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?

 

Videos about Marketing

  1. Seth Godin – Everything You (probably) DON’T Know about Marketing
  2. Introduction To Marketing | Marketing 101

 

3. 4 Principles of Marketing Strategy | Brian Tracy

 

Interesting infographics about Marketing

  1. Digital around the world

 

2. Marketing statistics in internet

 

3. Digital ad spending worldwide

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