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Marketing Essays and Research Papers

We found 58 free essay samples on Marketing for you

Relationship Marketing: Important Business Strategy

Relationship marketing focuses on the lifetime value of the customer rather than the value of a single transaction, the orientation of relationship marketing is on obtaining a share of the customer not a share of the market (Peppers and Rogers, 1994). The underlying assumption being that establishing and maintaining relationships with customers will foster customer…

Business Management,

Customer,

Marketing

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Pages: 6
Words: 1288

Cultural dynamics in international business

Culture is the basis that provides acceptability for shares beliefs values and norms within a society or a business set up. There are different dynamics that define culture within international markets. It can be transferred from generation to generation and can be shared. It is defined through different dynamics. There are different dynamics that define…

Business,

Marketing

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Pages: 7
Words: 1619

The Role of the Marketing Department within an Organization

Overview Behind every successful business is marketing. This involves helping to develop product and services, branding, sales and advertising, gathering information needed to anticipate consumer needs as well as maintaining relations with both customers and suppliers. According to Phillip Kotler: “The aim of marketing is to know and understand the customer so well the product…

Business,

Marketing

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Pages: 10
Words: 2444

Product Strategy and Company’s Marketing Target

Preparation for marketing may include the design of strategies for the goods. One example is the expansion of a successful product line by adding supplementary products. A business may also add to the product mix by focusing on adding more product lines, which is the total range of products it sells. Another tactic is to…

Business,

Marketing,

Marketing Plan

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Pages: 7
Words: 1635

Green Marketing in Business

Green marketing is a vastly growing trend which was first stablished in the early 1990’s (Wahida, 2013). Green Marketing refers to an organization’s efforts to design, promote, price and distribute goods that will not cause damage to the environment (Telebi et al, 2018). Of course, we have conventional marketing, which is where customer needs are…

Business,

Marketing

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Pages: 2
Words: 284

Marketing Function in Organizations

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (CIM 2016). In the contemporary business organizations, marketing is a crucial tool. It is more of having a clear understanding of the marketplace, the consumer demand, enhancing profitable relations, strategies that are consumer driven, and making sure that the customer gets…

Business,

Marketing

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Pages: 4
Words: 784

The Relating 4P’s of Marketing to 4C’s of Marketing

Introduction The term marketing mix was first coined by Neil H Borden who was the president of The American Marketing Association (AMA) in 1953. In down streams in 1960 a marketing expert E.Jerome Mc Carthy furnished with the theory of 4P’s (Place, Product, Promotion, Price) which completely concentrated on the product to be marketed. All…

Marketing,

Marketing Plan

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Pages: 7
Words: 1737

Career Goals and Leadership in Marketing

The career plan that I have for my life consists of a range of elements. The first and most important is the career path that I have chosen to follow, which is a mixture of a marketing plan and working as an influencer specifically for women. Included in this plan will be a few people…

Career Goals,

Leadership,

Marketing

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Pages: 8
Words: 1817

Benefits of Outsourcing Digital Marketing in Charleston

The internet has turned out to be a blessing to consumers as well as businesses in modern times. Most customers usually turn to the internet when shopping for various products, or the case where they need information about various services. On the other hand, companies rely on the internet to market their products or services…

Internet,

Marketing

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Pages: 2
Words: 420

Advantages to Learning Marketing

Marketing plays a vital role in our day to day life since it has a major impact on consumer behavior. Each and every day we use consumer products to advertising: from toothpaste to clothes. Also we make frequent choices according to marketing trends, such as; what to buy for dinner, what model of phone I…

Customer,

Education,

Marketing

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Pages: 2
Words: 496
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