The three main concepts that appear in this advertisement are Ethos, Pathos, and, Logos. The use of ethos is visible throughout the advertisement when looking for credibility, trust, and knowledge. When looking for ethos you would check the grammar and spelling, while making stating the information is accurate. The Pathos appeal is very important part for this ad and is portrayed through Aristotle’s three criteria to arouse emotions from the audience. When gazing for Pathos you not only look for emotion you also look for the meaning behind the ad, the details, and the reason they chose what they did. Logos is the logic people gain from seeing this ad, the facts, date, examples, and if it is relatable to the concept they are trying to prove. This advertisement “In a violent family everyone could be a victim” contains evidence of logos, ethos, and pathos appeal in order to influence its audience in a more powerful manner. Animals are one of the main victims when living in a violent family, aside from women and children. This advertisement demonstrates that anyone, especially animals can get trapped in the middle of violence.
Ethos is known for the credibility of this advertisement and how much does the audience believe in what is being said. The Human Society started out in 1954 in Washington D.C by , Fred Myers, Marcia Glaser, Helen Jones, Larry Andrews . They wanted to end the cruelty of humans and animals and wanted to make sure all animals were treated with the respect they deserve. ‘All thoughtful persons recognize that cruelty is an evil that should be eradicated from our society, not merely for the sake of animals, but for our own good. We know that cruelty, whether to animals or men, causes in the perpetrator moral and cultural erosion that is harmful to the whole society.’—Fred Myers. The Humane Society provides hands-on care and services to more than 100,000 animals each year, andprovides education and training for local organizations. They are the leading animal advocacy organization and seeking a humane world for people and animals alike. The humane Society is trying to reform change in the U.S. and around the world by resisting cruelties such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts and the wildlife trade. From hard training to disaster and financial assistance, The Humane Society has been trying every day to help shelters help animals. Together with their partners, The Fund for Animals, They provide care to thousands of creatures, big or small making these two organizations among the largest operators in the United States. They also provide the credibility on the bottom on the advertisement, and can look up there information any time of the day. This article is open-minded and fair, not only does it provide care for animals in need but also want to help those humans who are in need. Not only does the Advertisement provide Ethos, it also provides Pathos.
Pathos is all about emotion and how a person feels as he or she while looking at this Advertisement. This ad indicates the irritated mood you feel when realizing the mistreatment animals must go through in violent homes. If you decide to look further into the image you can see the shadow of someone who looks like they could be yelling, mistreating, or abusing the dog. The Tone used to describe this ad is both belligerent and cruel; you could notice the author is not pleased with the way animals are being treated. One thing I grasp while reading this ad is the mood, it makes people upset and irritated but at the same time it encourages people to make a difference in any animals life. We constantly hear about terrible things going on every day in the news or online about animal Neglect, Abuse and Torture; this ad is trying to make people feel that they should make a difference. “In a violent family everyone could be the victim and that includes the family pet. Animal abuse may be a warning sign of violent home. It may be used as a threat to a spouse, a partner, and just like other family members, pets need a safe place to be. That’s why the Human Society of the United States encourages communities to create a safe haven for animals programs that provide temporary sheltering options for pets.” If you see all the terrible mistreatment going would you just sit back and agree with them? Animal Cruelty IS family Violence. This ad is a perfect example of Pathos andEthos but also contains Logos.
Logos is all about finding the logic in something. There are facts about how animal cruelty IS family violence. The logic behind this ad is to prevent animal abuse and help those animals who cannot help themselves. People can relate to this advertisement since we all want what is best for our animals. There has been a history of Animal cruelty throughout the world described as either intended abuse or clearly neglecting an animal, this includes any type of living creature. Cruelty involves beating, shooting, stabbing, or setting them on fire; Neglects is not giving animals’ food, water, shelter, and vet care. Those who are violent against animals have also shown to be violent towards humans as well, in some cases those who are abusive towards their spouses tend to hold their animals’ hostage and abuse or kill them. The spectators who have gone through such a traumatic experience in their life can relate to this logic more than someone who has not. This advertisement is intended to stop animal abuse and wants those to witness such gruesome acts to help those animals and dangerous criminals off the street. Another aspect of the logos in this ad can be regarded through historical examples. Animal Abuse has been a main issue for centuries now; The Humane Society is reaching out to those who witness such an act to do something about it. We cannot change the world but we could do it one animal at a time.
To conclude, this advertisement contains a spectacular example of Logos, Ethos and Pathos. These three concepts work together to catch the awareness of the viewers spotting animal abuse and why we should do something about it. Using logic, credibility and emotion this advertisement was victorious in the way that it definitely caught the attention of many people around the world after many states declared animal cruelty illegal. Animals are a very important part of our lives; they touch a part of our souls we decide to keep hidden. They have always been with us when we are lonely, mad, or need someone to talk to; they are our best friends. I believe this advertisement did a great job in each of the areas of logos, ethos and pathos and will definitely be able to change the lives of many animals. Optimistically people will decide to speak up and defend those who cannot speak for themselves.