Table of Contents
Executive Summary
Creative 2 Creation is a one stop media and marketing company for young and creative people to go on with their dreams. We aim to help them and give them a platform to creative mind people or entrepreneurs through content creation.
With attractive ideas and customer centric approach our passionate team has helped various clients to reach a larger global audience with substantial business growth. We are constantly reinventing the traditional marketing methods by targeting some hardworking and young entrepreneurs adding value to client’s overall working strategy.
Our Services Portfolio Includes
- Studio recording facility.
We owns studio recording facility that brings a great platform for youngsters.
127 our experts are availableright now
- Video making.
We owns an independent video company (OnroadTv)
- Agency for young entrepreneurs.
We work as an agency for young entrepreneurs who are desperate to work in the creative industry.
- Event creation.
We create events such as Outdoor Cinemas, Showcases, Parties, Launch parties, Fashion days, Awards and more.
We will grow our customer base by providing well-priced, reasonable, creative and practical services that add more value than competing creative art firms, and superior customer attention. We have business as well as creative skills that are useful for running a successful media and marketing company. The Creative 2 Creation will become a successful company and we believe that we can offer a unique and superior service to all creative minds, in comparison to what is currently available.
Vision
“To provide best in class Creative services in a manner that is simple, efficient and cost effective to our target audience.”
Mission
- Provide best services with responsibility.
- Make a positive impact on our customers businesses.
- Be respected and admired by peers
- Optimum capacity utilization
- To ensure that staff spend the maximum time possible on chargeable hours to client work.
- Access to the latest available and most efficient technology and techniques.
- To have access to suitable industry and office technology, both hardware and software.
- Highly trained workforce.
- To have creative, well trained and qualified staff.
- Having a good technical knowledge of the market.
- To have or develop a thorough understanding of customers, their requirements and in the context of changes occurring in the market place.
- Effective quality control.
- To have strict quality control procedures.
- To build a good reputation.
- To have the ability to ensure a professional image.
- Well-developed internal processes.
- To have the ability to monitor time and costs spent on projects and evaluate these against budget.
- Effective promotion.
- To market & promote the company effectively.
Keys to Success
The keys to success are:
- Professionalism.
- Creativity.
- Practical insight.
- Online Promotion and marketing.
- Provide value for money proposition.
- Ability to manage multiple tasks.
- Differentiation in the market through quality services.
- Positioning as a viable alternative to more established brands.
Objectives
- To develop a Media and Marketing company that will grow to profitability within year two.
- To develop a comprehensive & high quality portfolio
- To create a company whose primary goal is to exceed customer’s expectations
- Maintaining a high-performing team that consistently displays competence in customer orientation and driving for results with the highest regard for professional ethics.
Market Analysis
It was recently reported in an online advertising report that online promotions are very powerful with offline companies, as well as online companies. Though offline companies are offering promotions that necessitate the customer going to one of the company’s door step and get what they want. This opens up a new avenue for these companies to target customer groups that use computers at work and at home.
Consumers said they cared mostly about price policies, customer service, and service selection. A very impressive 94 percent of surveyed users reported they have shopped online before. About 76 percent of those surveyed said promotions were a positive influence on their buying behavior and they attract towards the services.
There are two distinct customer groups that Creation 2 Creative is focused on:
- Tech users.
- Non tech users.
This chart shows the figures and importance to target tech users group and promote our services online for those who wants to investigate before taking advantage of our company. At this point, a company is forced to use correct marketing strategies to differentiate itself from its competitors and to provide the best customer satisfaction. Selecting the right marketing strategies will decrease companies’ costs, increase customer satisfaction and improve the competitive capacity. Considering the complex profile of the marketing strategy selection problem with many conflicting objectives, different criteria need to be taken into account for deciding on the suitable strategy. Multi criteria decision making (MCDM) is a powerful tool widely used for evaluating problems containing multiple and usually conflicting criteria.
Marketing Strategy
Marketing strategies are very important for a company to be successful. Nowadays, marketing approaches are very customer-focused and service oriented to satisfy customer needs. Company gain value in order to find new and updated marketing strategies and the purpose of marketing is to create an efficient business process.
Social media advertising is a new and an effective tool for marketing in today’s world. All social media platform Facebook, Twitter, LinkedIn and Instagram plays an important role in promoting services in a detailed way.
The Different Types of Social Media Platforms are:
- Social networking (Facebook, LinkedIn, Google+).
- Micro blogging (Twitter, Tumbler).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing.
Promoting posts on social media is a great way of increasing the visibility. We will appear nearer to the top and in more people’s News Feeds than if it wasn’t promoted. The company should look into the demographics of the most valuable social channels. You should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals. With strategy along with our goal we can promote this company to another level.
Competitive Edge
Clearly, our competitive edge is the vision and approach that our management team will bring to the table. We plan to utilize the minds of creative people and help them to fulfill their dreams. Our vision is the main strength and our competitive edge in the market. With the business maturity and thought for new entrepreneurs we are first in the market creating a platform for youngsters; we will grow exponentially as we fill a need in this market.
We will also keep abreast of the latest Search Engine Technology to maintain top ranking in our industry categories. Finally, our commitment to the entire user experience, striving to exceed our customers’ expectations, will support a loyal following as new competitors join the market.
Conclusion
The Creative 2 Creation media and marketing company requires a strategic approach considering the current players in the industry. The current market forces provide the business with the need to improve their way of operations so as to lure customers. The Objective of our company is to create a platform for youngsters and to create a strong brand so as to gain the much-needed competitive advantage.
The business hence requires a strong planning in areas of the market segmentation, operation and risk management. In order to generate profit, detailed analysis of the cost requirement, operational expenses and revenue estimation is necessary. The project plan further includes a detailed plan for various aspects of the business including legal requirements, health and safety regulations and corporate social responsibility. All these detailed aspects show the nature in which the business shall operate.
