Augmented Reality games and more applications are as of now overflowing with space for misunderstandings by confrontations with, law enforcement officers who are oblivious with the medium. Augmented Reality will allow convenience for criminal actors to enlist and collude with new members, and give new tools for accomplishing criminal arrangements. Police agencies are also working to establish Augmented Reality tools and plan of actions. Simultaneously, wearable devices and other augmented world technologies give exceptional ways for the public to hold their police officers answerable and liable.
The society that we live in is consumed by greater stages of technology growth. However, technologies such as virtual reality and augmented reality are building better and extra compelling competence for humankind. These technologies will have a big rule in the future of police technology and innovation. New capabilities are alternating the way people look at the world and their place in it. The Federal Bureau of Investigation speculate that augmented reality and emerging technologies will have a persuasive act in policing and public safety.
For the most part policing has moved away from backrooms of the administration building to the core of police opera. Today police departments are using surveillance cameras, gunshot detection systems , automated license plate readers, body cameras, drones, and numerous databases to prevent , respond and investigate crimes. The near future has even more possibilities , such as driver less patrol cars with heads-up screens, delivering information as the car patrols the streets. Augmented reality will find its way into policing. Smart police uniforms could monitor and report on officers’ stress levels and the surrounding environmental conditions and provide situational awareness to supervisors about their officers.
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The question is not whether this technology exists, but rather, should police use it when it becomes available to them? And, if so, how should it be used? Challenges can be best addressed by developing and using a digital ethics framework and a set of guiding principles that help create digital trust. Such a framework can help law enforcement leaders and their stakeholders think through the possible effects of technologies on officers and communities, identify unintended consequences and address the use of advanced technology for public safety. In today’s world, a successful business must understand the social and ethical consequences of using technology and work to mitigate negative consequences.
Whereas this is necessary for business, it is inescapably true for the public sector, specifically the police. Just as police leaders today are working to build the trust of the community, in the near future they will have to be concerned with building digital trust. Digital trust is created when an organization has good data integrity, security and control, and its use of technology and data is governed by a code of ethics. Digital trust between the police and their stakeholders could allow for a more speedy uptake of promising technology and mitigate some of the risks associated with it.
The laws and regulations governing the capture and maintenance of crime and arrest data already provide police executives the basics of data ethics, and similar guidelines are often applied to new technology and data. Digital ethics is broader and includes how technology and the data are used and the outcomes of that use. Transparent data and digital ethics create digital trust.
Police are society’s doctors, the ones who still makes house visits. It’s the doctor’s job to examine the patient, diagnose the condition and prescribe an effective medication. A doctor who only treats visible symptoms, provides ineffective medicine , or treats it in a way that is potentially harmful and the patient suffers. Policing is definitely strong medicine and can produce miraculous cures. However, police officers are too ready to focus on a single visible symptom of a crime, or rely on untested remedies that have been handed down through tradition instead of science. These paths of treatment can ultimately harm individuals and communities. Policing recently experienced a schism between prominent professional groups over use-of-force issues.
Competing policy documents were promulgated on both sides, important contributions to the field in their own right. This divide and the broader crisis surrounding it presents an overdue opportunity for some soul searching, for officers. The Code of Ethics is a rich document which many police organizations have incorporated into their policy manuals and oath of office ceremonies. It has served the law enforcement profession well , yet the document is not timeless. Just as policing has evolved, so must the code. In the years since the Code of Ethics’ inception, a vast body of scientific evidence has emerged regarding what works in policing and, perhaps more important, what does not. Ignoring this evidence base in favor of tradition or personal opinion is more than irresponsible; unscientific policing is unethical policing.
Augmented reality can be found on everything from wine bottles to IKEA’S catalog . As consumers become more comfortable with Augmented Reality, its presence will become a more continuous expectation. The ability augmented Reality to enrich the knowledge and visuals of physical content goes beyond marketing purposes. Companies can use the technology to educate consumers on nutritional information or to make healthy but bland looking foods appear more appealing. In addition, Augmented Reality allows physical content, like cook books, to merge with digital content for a simultaneous cross-medium experience.
Augmenting the physical world with interesting and shareable content has been the focus of Augmented Reality in experiential marketing. Experiential marketing has changed the purpose and construction of food and hospitality driven events. Millennial especially view experiences as a means of social capital, and sharing their attendance and participation at an en vogue experience is an important piece of their curated social identities. Implementing augmented reality requires an understanding of exactly how the technology works and where it can be applied in order to be successful. Creating an Augmented Reality experience just for the sake of being on-trend, like most technology, won’t get you far. Consumers can see right through gimmicks these days, and if there’s no real strategy behind your use of tech, its not going to resonate.
Augmented Reality Experiential Marketing may not be good a good idea in marketing some particular products, but it does give companies a head start on marketing. There are some of advantages :
- Go Viral- An obvious example would be the Pepsi Max AR that managed to set up a trend on You Tube , causing it to go viral. These are obviously the results that a company is seeking, to get their name in consumers’ heads. This concept also allow customers to share their content to other potential customers, causing it to go viral as a good cause.
- Unique/Different- As compared with normal advertisements, its main objective was to capture targeted audience but looking at how AREM advertise, it was a makeover from the usual advertisement. Fun, interactive and fascinating features are added not to only capture target audiences but also to those who had not interacted with the product previously.
- Personalization- The idea allowing a customer to upload his own media onto social media really helps to create a content for the user himself. This could mean those customers are more engaged and also feel more connected compared to a standard video or image.
- Accessible- It will be accessible by all, this means that anyone can use Augmented Reality to generate a sense of interaction into the video which is what makes Augmented Reality a great concept.
- Interactive- Companies that use Augmented Reality make it entertaining because the main goal is to create an element of surprise for the consumer. This will simulate other users to do it too.
Augmented Reality is actually a stepping- stone for the companies that chose to take up this technology. Companies who took up this technology have seen an increase in their brand awareness because of the crowd they created. Many are not familiar with the brand itself; it was Augmented Reality that captured their attention. Time would be the main factor for Augmented Reality to prove how worthy its high-tech trick for the consumer.
Augmented Reality is one of the most promising digital health technologies at this present time- for example, the success of Pokemon Go- and it has the potential to change healthcare and everyday medicine completely for physicians and patients alike. Augmented Reality can save lives through showing defibrillators nearby. What would you do if the person next to you collapsed suddenly? All kinds of thoughts would rush through your head, and no matter whether you think to call an ambulance, a doctor or law enforcement, you would definitely reach your phone.
Therefore, downloading the Layer reality browser combined with AED4EU app to your phone next to the basic emergency numbers so the next time you get into a similar situation, you will be able to help more. Its users can add places where automated external defibrillators or AEDs are located and this database can be accessed through this application. Moreover, with the Layer browser, you can project the exact location of the nearest AEDs on the screen of your phone and it would only take a minute to find them and help those in need.
So Augmented Reality brings crucial pieces of information to those in need or danger. Another example of example of Augmented Reality in medicine and healthcare is Google Glass. Google Glass might help new mothers struggling with breastfeeding. Google Glass effectively allowed telephone counselors to see through the eyes of mothers while they breastfed at home. This is a way struggling mothers could get expert help at anytime of the day and did not have to put down the baby from their arms. By sharing the patient’s perspective, consultations get to a new level.
Also patients can describe their systems better through Augmented Reality. Patients often struggle when they have to describe their systems to their doctors accurately. In other cases, people often find themselves overreacting a medical situation or on the contrary, belittle the problem. In Augmented Reality might be the answer for patient education. EyeDecide is one of its kind medical app which uses the camera display for simulating the impact of specific conditions on a person’s vision. Using apps like EyeDecide, doctors can show simulation of the vision of a patient suffering from a specific condition. For example, the app can demonstrate the impact of Cataract or AMD and thus helping patients understand their symptoms and their actual medical state.
Today’s military forces are progressively turning to innovative digital solutions to manage their assets more effectively. As armed forces continue to expand in the coming years, the maintenance, repair, and growing overhaul industry needs to quickly figure out how to meet the growing demand for efficient maintenance and service. Augmented Reality is helping military forces evolve MRO by superimposing digital data, like step-by-step instructions, into a user’s real-world view- so they can visually identify service needs in 3D. Augmented Reality allows even the most novice service technicians to quickly identify , assess, and respond to damaged, malfunctioning, or inoperable assets-while providing a series of guided instructions that help them successfully perform the required service tasks. For military forces struggling with asset readiness, Augmented Reality offers three distinct advantages.
The adoption of digital technologies is driving innovation throughout the life cycle of military assets. Smart, connected assets are providing military forces with a wealth of IoT data that is transforming how they’re designed, manufactured, and deployed. But when it comes to service and maintenance, technicians still rely on printed technical documentation and service manuals that are often inaccurate or difficult to understand. Augmented Reality enhances how military forces create, operate, and maintain their complex assets, extending the digital thread all the way through to service and maintenance. By using using Augmented Reality in conjunction with existing CAD data, military forces can visualize and maintain MRO information more efficiently, resulting in faster, more agile workforce.
Military assets are only as valuable as their ability to be deployed to their respective operating environments. For example, an aircraft that requires landing gear repairs isn’t useful to its military force until it becomes fully operable. With land, air, sea, and space fleets continuing to grow, military forces need to improve service execution in order to overcome the maintenance backlogs that are impeding asset readiness. Augmented Reality driven procedural guidance enables service technicians to perform MRO tasks more efficiently by decreasing the time it takes to make repairs and increasing first-time fix rates. Technicians equipped with Augmented Reality are more productive , and employers can scale their expertise to save costs and improve service outcomes.
Field service takes on a more urgent dimension during armed conflict. Damaged vehicles and grounded craft can compromise mission objectives and result in military or collateral damage. If the asset is within an active combat engagement, the environment itself can be distracting, challenging, and dangerous. Augmented Reality can reveal problems while focusing the user on important tasks; the ability to more quickly recognize failure points and execute repairs can literally save lives and contribute to tactical success in the field.
Lastly, Augmented Reality can help military forces and the MRO industry with recruitment of “ digital natives”, which will be important in the future that’s increasingly data and technology-driven. Augmented Reality can also help military forces quickly up skill inexperienced MRO workers, making them effective in the field almost immediately. Augment Reality – based training helps workers comprehend and retain information faster, so new technicians can learn and execute the complex maintenance activities that will sustain military assets for years to come.
References
- Augmented Reality Technology for Police and Law Enforcement ( n.d.) Retrieved from http://www.apexofficer.com>augmented-reality
- What is the Role of Augmented Reality in Military Applications. Retrieved from http://www.ptc.com>thingworx-blog>the-role-of-augmented-reality-in-military
- The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement. Retrieved from http://www. pdfs.semanticscholar.org
- Improving Law Enforcement and Security Through VR and AR Technology. Retrieved from http://www.arpost.com>2018/08/22>improving-law-enforcement-and security-through VR and AR technology
- 12 Ways Augmented Reality Can Benefit Police Officers for Public Safety. Retrieved from http://www.medium.com>12 ways-augmented-reality-can-benefit-police-officers for public safety
- Augmented Reality for Police and Law Enforcement. Retrieved from http://www. freebackgroundchecks.com>learn>augmented-reality-for-police
- Augmented Reality In Healthcare Will Be Revolutionary. Retrieved from http://www.medicalfuturist.com
