Neuroaesthetics is the studying of the underlying mechanism behind how the brain works when engaged in Arts. Neuroaesthetics domain can range from creation, perception and response to aesthetic things that also evokes an intense emotional response (Yeh et al. 2018). Through various imaging techniques it is possible to study neural basis of aesthetic experience which are aesthetic judgement and aesthetic emotion. Everyday aesthetics experiences(AE) that are rich elicits more activations in the brain (Yeh et al. 2018). Poor everyday experience has increased effect on the conscious assessment of one’s self and retrieval of negative memory and emotions with exposure to ugly stimulus. The amygdala, superior frontal gyrus, insula and bilateral postcentral gyri plays important role in emotional stimuli and different emotional stimuli had different neural mechanisms (Yeh et al. 2018). AE involves the integration of sensory and somatic sensations and evaluative and emotional states. This allows for an individual to make an emotional connection to presented stimuli. Expertise towards certain products leads to more critical views of the stimulus presented instead of greater sensitivity in emotions.
My interest in this article stems from the curiosity to understand the neural mechanism behind how arts could as a whole provide a therapeutic experience. The study confirms the notion of novel and engaging experience of art forms results in a neural stimulation that provides a more “beautiful” experience. Everyday experience modulates the aesthetic emotions and judgment through systems in the brain as well as through creation of meaning. The beautiful to medium contrast was significant when the influence of expertise in design on AE was studied (p = .004) (Yeh et al. 2018). This is consistent with notion that human brain craves stimulation and engaging aesthetic experience provide better experience compared to ugly stimuli.
The results from this study shows that activity of the neural network from aesthetic judgement and aesthetic emotions are related. Both AE types share some substrates for underlying mechanism. Previous literature has shown that emotional arousal plays a significant role in aesthetic role and focused majorly on the exploring the neural mechanisms of AE across participants rather than focusing on individuals (Yeh et al. 2018). This study focused on everyday aesthetic response according to aesthetic judgement and aesthetic emotions meaning enhancing both traits in individuals will result in a better experience. From the findings of the study, individuals should be encouraged to take aesthetic related courses so the AE can be strengthened to daily experiences. The aesthetic experience does not contribute to expertise therefore, further studies could involve looking at the practical application and prove the specific neural mechanism or substrate behind higher appreciation (Yeh et al. 2018).
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