By ensuring consistency of information between superiors and subordinates and avoiding any friction or irregularities, communication can facilitate smooth progress. Whether sales, purchase, production or financing activities, is the communication process make cooperative possible of action. The organization’s internal and external communication process determines to be all sorts of activities and to achieve goals. Organized activity will cease to exist when no communication (S Adhikary, 2019).
Communication is to coordinate the relationship between individuals and elements in an organization so that the organization becomes a whole. In order to achieve the goals of the organization, there must be close cooperation and coordination among departments and members. Only a good sense of communication in all departments and members, they can understand each other, help and cooperate with each other, promote group awareness, improve the orientation and cohesion of organizational goals, make the whole organizational system closely cooperate, complete the tasks of the organization, and achieve the goals (Da-Lang, 2019).
Communication is the soul of management and an important tool to improve work efficiency, achieve common goals and meet various needs. Everything we do is through communication. Communication, whether effective or not, is a major part of our daily work. For example, most mistakes in management are caused by poor communication skills. Successful executives often devote their working hours to good communication between subordinates. Save time and energy through clear guidance and decision making, reduce repetitive work and improve work efficiency. To increase the satisfaction of others and themselves with their work, and to influence or motivate others with non-coercive strategies (Da-Lang, 2019).
Communication is a basic tool for motivating employees to improve morale. With an effective communication system, employees can easily reflect their dissatisfaction with management and get appropriate adjustments. It creates mutual trust and belief, and ultimately ensures employees’ job satisfaction, creates confidence in the capabilities of managers, and promotes their loyalty to the business. It meets personal and social requirements and stimulates employees’ interest and enthusiasm in the workplace. Good communication improves productivity and morale (S Adhikary, 2019).
Through communication enables management to influence, satisfy, motivate, and change attitudes subordinates. Most conflicts in the organization are not fundamental but are caused by misunderstanding motives and ignorance of facts. Good communication can help employees adjust the physical and social aspects of their work. It is the foundation of participatory democratic governance.
