A higher intensive lifestyle has naturally developed , a deeper thinking process would be needed in modern society . A part of actions may be generated by opinions, but the behavior could equally influence the way that we are thinking of . This interaction may lead to a conflict that people always feel uncomfortable about the huge inconsistency between their actions and opinions as well as the conflict between information and perception. Therefore, this phenomenon was named as cognitive dissonance. This essay will illustrate whether people will react differently under the variable circumstances and how people reduce this dissonance, then discuss a few applications and eventually reveal the contribution of this theory to society. The first strategy about how people can reduce the dissonance is to change attitude t It is apparent that human hold point of views which does not clash with their self-esteem .
Once people confront different information which may be opposite to their values , they will immediately try to make a reduction in dissonance. Why people choose this strategy unconsciously is that the it has happened and people cannot changed this situation no more i Moreover, it is investigated by the researcher that the attitudes towards actions can efficiently decrease this dissonance. It depends on whether people can attempt to persuade themselves that what they done is not too foolish, cruel and dishonest. For example if a student had cheated in the exam , it will clash with their self-esteem and self – perception such as they believe they are reliable and honest i there is much chance that they will use another explanation to imply that what he done seems more common as if other people will do the same. That is how people overcome the tough dissonance and do not fill with so much remorse.
The investigators also reveal the another mean that people could act differently on how to avoid the dissonance. The actions may be based on fitting which way of thinking and what the attitude is. Furthermore, this approach is to show that actions that people will do something next truly depend on their values and self – esteem l following this rule , people will avoid dissonance successfully . The whole process of research will be shown in following context.The main procedure is revealed by Mook, which contains three phases , First , participants are asked to do some boring tasks. The second one is that they need to repeat it till they believe that the purpose of this research is repetition of dull sequence. Third, they need to describe what is done in the experiment is interesting and meaningful. And then they will be rewarded about $2 or $20 .
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The purpose of this experiment is to create an inconsistency of cognition by telling a lie i In addition , recipients who are rewarded for $20 modify their views that anyone will receive $20 to tell a harmless lie , so they still believe the experiment is boring . However, those who were paid by little reward have a tendency to regard experiments as fascinating and enjoyable activities. By paying different prices, people use various strategies to act , But all of this imply that people could trivialize the dissonance by having a change in attitude till it is consistent. With the technology of detecting psychological phenomena developing rapidly , a number of evidence can be revealed in real life . And a wild range of examples may cover the daily issues. Thus, it is shown that this theory can be easily applied in a different field , for instance, education , decision-making, consumer behavior,etc.
According to the previous examination , the educator have to discuss whether a reward to students’ work can trigger their motivation i The answer is that the students who have no reward is more enjoyable to devote much more energy and efforts to their works than others who might be rewarded a lot of awards. Although people always a misunderstanding on that reward can be an incentive to lead student to successfully finish their work , they could struggle between a promise of reward and an original motivation of their study , Besides , there is a strong connection between cognitive dissonance and education . The most important purpose of education is to cultivate child to adapt the new knowledge and let them use this new information to deal with the difficulty that may confront in the future .
Hence , it is crucial to let student know what kind of approach is better to comprehend the latest knowledge rather than the old one. Cognitive dissonance has great influence on decision-making, called ’ sunk – cost ‘ effect , This effect imply that if human being engage in money issues , they will still put an investment or make an effort to it when the circumstance may go worse . In this case , one couple spend $100 on booking a hotel room which is a nonrefundable deposit . When the weather go bad , a rational people will doubt whether they spend the whole weekend in a place which they do not want to go , then they will go to a better place . Because whatever they do can not bring money back. Instead, dissonance will interfere this logical thinking.
Surprisingly, they take advantage of adding a miserable holiday to make a reduction on dissonance, rather than forgetting this premium for taking a meaningful vocation i As they always give a chance about maybe invest more resources and try harder , it will come true . To clarify , this is the reason why people sometimes do not learn from their mistakes. Identically , there is a relation between cognitive dissonance and consumer behavior that purchases may use some strategies to improve the profit of sales . According to the study of Lindsay Mallikin , there are three procedures to lose arousal of inconsistency when the cons umer meet an unpredicted price, By all means, they have a trend that they search for more resources to prove their initial thoughts as they face a challenge about information which is in bias i By searching through other shops to find something which is similar to that one , In next stage , they substitute their views , which is to evaluate the price again .
In other words , they just find some advantages and disadvantages in price and quality to decide whether they choose the former one , and then dissonance is reduced. It is a way that how people find better items among all the different brands of commodities . Dissonance is theory which assistant with a lot of applications , it play an important role on an individual ’5 life as well as has vital impact on society r However , there is a limitation of detection in psychological research that researcher can not directly measure what the participants ‘ feelings r Because it is not a simple physics object , the experimental manipulation seems to be more meaningful. Such as researcher could use the different experimental condition to adjust the human ’5 feelings in different ways.
What is more , this experiment reveals that people could regard the limitation as a great element to set up the dependent and independent variables , which is more suitable for the real -life situations r With the development of society , the improvement of technology can help us to find out the reason why people sometimes modify their attitude and the way of that people have different reaction by carrying a systematic experiment r Consequently , psychological methodology is in demand , people need to understand themselves especially when they make a decision . Furthermore, the theory also imply how people can avoid the irrational views . A lot of merits may be generated by this theory , in terms of education , not only that it can provoke the inconsistency to force people to minimize this difficulty but also that it is a great way for students to have a question of the knowledge that they have learnt before could successfully motivate children or teenagers.
Under those circumstances, the capability of thinking will lead to a great progress in the period of learning time. Obviously, this kind of thinking will become the cornerstone of the ability of critical thinking, which is a great adaptation and transformation of the people ’5 life. Cognitive dissonance reveals a number of possibilities of improving human life , however , it also can be a two-side of sword except that people adjust their thoughts to learn from it . Because inconsistent event is inevitable in normal life , it is important to comprehend and practice flexibly in the future.
