The drastic effect of advertisement is determined by several things. How inviting the advertisement is to the target audience, how it stimulates the audience to make purchasing decisions, and its universal appeal to the audience. Advertisements stay with audience and bring to mind about the product. Basically, the Coca Cola advertisement showing a chilled bottle of Coke meets the requirements of captivating an audience.
This advertisement displayed the bottle Coke as the focus point. To the left of the product is a hand enjoying a Coke and breath of nature as well. To the right are the scripted exciting words “Open Coke, Open happiness”, and a hand having a relaxation feeling. This advertisement is captivating because it makes use of a projected layout, along with melody tone to convince target audience.
This advertisement is inviting at getting viewers’ attention to the product. The bottle is fully seen displayed at the left with Coca Cola written on it. The scripted text on the bottle is white writing on the red color. The choice of white color helps to entice viewer to the product. The advertisement statement “Open Coke, Open happiness” writing at the right side of the product shows that people find happiness in opening the product.
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The bubbles on the product serves as an attention that captivates the audience to want more of the cold refreshing product. The green grass background helps to buttress the beauty of the background. The flashy sun in the background, shinning from the above and descends its reflection on the product and gives it a sparkling look. The reflection of the sun on the scripted text makes it too inviting for consumer to taste the product.
The bug at the right is red and the touch of Coke color being red attracts the audience attention from the bug back to the product as they compare the same color of bug and the product. On the field, there are some blurry tress off the distance that placed emphasis on the product and on the marketing statement. The trees were integrated into the advertisement to give the background an inviting view.
This advertisement stimulate audience in making purchasing decision. The content of the product gives hydration and quenches thirst. The design on the bottle sharpened it with a rich coffee color content, giving the impression that the drink contains energetic ingredients that keeps you bubbling and refreshing. The rich coffee color stimulate appetite that stimulate audience to purchasing decision.
The product robust size is strong enough to acclimatize the heat reflecting from the sun, this stimulate audience in making purchasing decision. The bubble droplets on the product shows it is refreshing and captivating. The name Coca Cola is printed in white alphabets in red background. The two sparkling colors communicates the information of passion and desire. The perception of the sparkling colors entices customers to make purchasing decision.
This advertisement is appealing in the eye of the audiences. The advertisement is recognizable with the projected product as focus point. The advertisement used a plain background that is appealing to the eye to attract the audience. The people in the advertisement are sitting down relaxing and enjoying the sunshine. The green grass makes people think of a peaceful surrounding.
The reflection of the sun on the background shows how the creators want to portrays the light and shinning, this advertisement makes consumers feel. The bug color is same with the product; the bug is meant to visually represent similarities in the iconic Coke product. The bug is red and polka dot brown in color and are all elements to resemble the Coke color. As we all know, the red color portrays passion.
The captivating advertisement and exciting words used, make the product standout to the audience. The product is displayed in a simple manner, and the surrounding environment is without distracting attention from the product. The theme on this advertisement Coke opens happiness, best exemplified by the projected product and the bubble droplets on the bottle.
The scripted text stimulates audience feelings to the product. The scripted text “Open happiness” refers to the enjoying summer day, relaxing with this refreshing drink. The advertisement does a good job of promoting the product, however, this iconic brand does sell itself.
