Marketing plays a vital role in our day to day life since it has a major impact on consumer behavior. Each and every day we use consumer products to advertising: from toothpaste to clothes. Also we make frequent choices according to marketing trends, such as; what to buy for dinner, what model of phone I should buy etc. Significantly with the help of marketing am more aware about different opportunities on the market, on the other hand it helps to understand what and from where we purchase something. Mainly, with marketing I have got the opportunity to choose from huge amount of varieties. Similarly, the core of marketing is to “meet customer needs”, this certainly got my attention because this I had to explore different types of customers that businesses deal with and the various needs that customers have regarding the quality of products and after-sale services, as well as the way businesses differentiate their products by core.
Moreover, this module prepares students for more than just a career in business. As mentioned above marketing is a thorough exploration of customers and buyers’ perceptions, communication, messaging, data and much more. At instances marketing strategies may not use in traditional business settings, equips students to act as well-rounded, critical thinkers. Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy. Even if it is just a course or two, foundational knowledge in marketing makes savvier professionals, no matter what the industry is.
Everybody needs a little bit of marketing, irrespective of the field we work, if we are going to banking or financial analyst or another field we have to understand how business work.
However, there are few main advantages which we can gain through learning marketing:
- Understand the customer – If you don’t understand the customer and you don’t understand the marketing focus of a business you’re going to be missing a big part of the understanding of the overall business, Understanding the interplay and how all that works and how marketing strategy has to take into account a thorough analysis of each of those components is important to understanding the fundamentals of business.
- Learn How to Captivate – Perceptions of truth largely dictate the decision-making process for many consumers. Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding.
- Read and Understand Data – Marketing teaches valuable skills in data interpretation. Though not always stated as a job function, many companies delight in having candidates who know how to read data.
- Deal With People – Marketing explores human interaction as an important function of a business. Marketing imparts communication tactics that are useful in dealing with different groups of people.
- Gain Awareness – Marketers stay in the know because awareness keeps them close to their customers. That insatiable drive for mindfulness can prove useful in any career, most especially where close relationships determine success.