Marketing Essay Examples and Research Papers Page 14

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It is Never Acceptable to Show Anger while You are Serving a Customer

Customer is the most important part of any business. Without customer a business cannot stand on its own. So, customers should be dealt with much respect and humbleness. From the statement in the question “It is never acceptable to show anger while you are serving a customer” is a very concerning statement. Behavior plays a…


Customer Service

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Pages: 2
Words: 400

What Advertising Is?

Adverting is just a single component of the advancement blend, yet it frequently viewed as noticeable in the general advertising blend outline. Its high perceivability and inescapability made it as a critical social and encomia point in Indian culture. Advancement might be characterized as ‘the co-appointment of all merchant started endeavors to set up channels…



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Pages: 5
Words: 1026

Walmart’s Customers and Employees

According to Walmart’s 2018 annual report the company serves nearly 270 million customers a week. They have 11,700 stores and operate in 29 countries. Walmart;s qualitative assessment attempts to understand why customers react the way they do to some products and how they react to new products. To help with an assessment, focus groups, surveys…




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Pages: 2
Words: 472

Customers Dress Code Policy

Establishing a dress code policy for the customer has a bias opinion in our society. Stuck between a prejudice or a common acceptance to social norm, these businesses have a culture and reputation to sell. Just like United Airlines wanted to establish a culture of neatness on their flights, many restaurants have made it acceptable…



Dress Code

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Pages: 4
Words: 990

Advertisement of New Burger King’s Sandwich Analytical Essay

Burger King is a global fast food chain restaurant. Currently located in 100 countries and half are in the United States. They created an advertisement campaign in Singapore to showcase their new sandwich. In 2009, they launched their super seven incher which received a great amount of backlash. This advertisement relies on several elements in…


Fast Food,


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Pages: 4
Words: 846

The Cultural Values of Animal Rights And Advertising

Every year the Super Bowl provides the perfect opportunity for companies to advertise their products. People will be watching and now look forward to the commercials each year. Culture and media are crucial in many of these ads, especially today when culture is extremely important and a well talked about topic. One of the ads…


Animal Rights,


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Pages: 3
Words: 533
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What is Marketing?

Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity – the ability to sell a product or service to a target audience.

In a broader sense, marketing is a complex discipline that includes the ability to analyze the niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.

Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. Actually it is the main goal of all marketing strategies of the company.


We have considered above what marketing is and defined its goals, objectives and principles. Further we will get acquainted with five key functions of marketing:

Analytical. A set of activities to investigate external and internal factors that affect the company, market and consumer demand. It includes the analysis of the niche and competitors, study of CA needs and forecasting of consumer behavior. In addition, the company’s internal operations are also analyzed, i.e. how well does the corporate environment correspond to the demands of the time and how does the company look like compared to its competitors.

Production. These functions are responsible for introduction of new technologies into production process. The process itself could be subdivided into several components: organization of purchases, sales of goods and services, warehousing, and others. Production functions also solve problems of quality management and competitiveness of goods on the market, and control the conformity of products to quality standards.

Management and Control. Responsible for the planning processes of marketing activities in the company. They also provide information support for customers and partners, and risk management.

Sales. Everything that is responsible for the formation of pricing and product policy of the company. In a broader sense, sales also includes activities to expand demand for goods and services, the development of new markets.

Innovative. Development and introduction of a new product to the market.


Topics and ideas for marketing

  • Techniques to determine client satisfaction
  • Utilizing social media platforms to market your products
  • The use of ethics in marketing
  • How to assess customer satisfaction
  • How gender affects buying decisions in the family
  • How to engage customers online
  • Explaining segmentation on the market
  • How recession affects marketing activities
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • The importance of academic language in marketing;
  • Tricks to attract leads to mediocre services;
  • Marketing in America vs Europe;
  • Dating websites – How to attract desperate singles?
  • Pharmaceutical marketing – dangers and benefits;
  • Female and male marketing – what are their differences?
  • McDonald’s (KFC, Burger King) marketing strategies;
  • The danger of impulse buying;
  • Customers’ behavior in buying;
  • Why do clients hate ads?
  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?


Videos about Marketing

  1. Seth Godin – Everything You (probably) DON’T Know about Marketing
  2. Introduction To Marketing | Marketing 101


3. 4 Principles of Marketing Strategy | Brian Tracy


Interesting infographics about Marketing

  1. Digital around the world


2. Marketing statistics in internet


3. Digital ad spending worldwide

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