Marketing Essay Examples and Research Papers Page 2

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Green Marketing in Business

Green marketing is a vastly growing trend which was first stablished in the early 1990’s (Wahida, 2013). Green Marketing refers to an organization’s efforts to design, promote, price and distribute goods that will not cause damage to the environment (Telebi et al, 2018). Of course, we have conventional marketing, which is where customer needs are…



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Words: 284

Advantages to Learning Marketing

Marketing plays a vital role in our day to day life since it has a major impact on consumer behavior. Each and every day we use consumer products to advertising: from toothpaste to clothes. Also we make frequent choices according to marketing trends, such as; what to buy for dinner, what model of phone I…




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Pages: 2
Words: 496

Benefits of Outsourcing Digital Marketing in Charleston

The internet has turned out to be a blessing to consumers as well as businesses in modern times. Most customers usually turn to the internet when shopping for various products, or the case where they need information about various services. On the other hand, companies rely on the internet to market their products or services…



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Pages: 2
Words: 420

Marketing Strategy of Burger King

Opportunities/Problems: In September 2010, 3G capital acquired Burger King with the objective of improving customer experience, introducing modernized menu and an improved franchise strategy. In 2012, Burger King launched multiple advertisements with new menu and featuring well-liked celebrities. Two major problem that can also be considered as opportunities that Burger King faced were: Position their…




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Pages: 2
Words: 446

The Rise of the Swoosh

In Greek mythology Nike was a goddess, she was a goddess of speed, strength and victory. Nowadays Nike is kind of a check logo that is known and recognized worldwide and instead of being a goddess she is now a shoe empire that is associated with sports and shoes. Growing up I always wondered why…



Michael Jordan,


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Pages: 9
Words: 2029

Alternate Source of Cacao Beans

As the world’s largest source of cacao beans, Ivory Coast is a prime destination for bean importers as exemplified by the company’s 20 years history for the production of its old fine chocolates lines and the newly conceived fair chocolates line. Nonetheless, recent challenges due to political unrest and the government’s price setting strategy to…




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Pages: 7
Words: 1560

Customer Satisfaction on Service Provided by Tim Hortons Analytical Essay

Introduction Tim Hortons also was known as Tim Hortons CafĂ©, and Bake Shop is a Canadian based multinational fast food best known for its coffee and donuts. Established in 1964 and serving coffee, Tim Hortons has now merged with many other companies to get the current status in Canada. It is one of North America’s…




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Pages: 12
Words: 2892

Customer Service Audit Review

Customer service audit is used as a means of evaluating the level of service a company is providing and as a benchmark for assessing the impact of change in customer service policies. The objective of an audit are to identify critical customer service elements. Steps in Performing a Customer Service Audit Step 1: Establish a…




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McDonald’s: Marketing Communication Analytical Essay

The promotional marketing mix refers to advertisement strategy, is a tactic a company uses to communicate with customers. Marketing communication is an important component of promotion marketing mix where the company will convey a message about the company products with the intention to persuade target customers to purchase the company’s products. Under Appendix 2.0, promotion…




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Walmart Marketing Analysis

Current Marketing Situation Walmart is the biggest retail corporation of discount department and warehouse stores in the world. In 2017, the company’s global net sales total roughly $481.32 Billion U.S. dollars. These figures have increased expressively over the last few years; increasing about 0.8 percent in 2017 equated to the prior fiscal year. Walmart’s market…



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What is Marketing?

Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity – the ability to sell a product or service to a target audience.

In a broader sense, marketing is a complex discipline that includes the ability to analyze the niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.

Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. Actually it is the main goal of all marketing strategies of the company.


We have considered above what marketing is and defined its goals, objectives and principles. Further we will get acquainted with five key functions of marketing:

Analytical. A set of activities to investigate external and internal factors that affect the company, market and consumer demand. It includes the analysis of the niche and competitors, study of CA needs and forecasting of consumer behavior. In addition, the company’s internal operations are also analyzed, i.e. how well does the corporate environment correspond to the demands of the time and how does the company look like compared to its competitors.

Production. These functions are responsible for introduction of new technologies into production process. The process itself could be subdivided into several components: organization of purchases, sales of goods and services, warehousing, and others. Production functions also solve problems of quality management and competitiveness of goods on the market, and control the conformity of products to quality standards.

Management and Control. Responsible for the planning processes of marketing activities in the company. They also provide information support for customers and partners, and risk management.

Sales. Everything that is responsible for the formation of pricing and product policy of the company. In a broader sense, sales also includes activities to expand demand for goods and services, the development of new markets.

Innovative. Development and introduction of a new product to the market.


Topics and ideas for marketing

  • Techniques to determine client satisfaction
  • Utilizing social media platforms to market your products
  • The use of ethics in marketing
  • How to assess customer satisfaction
  • How gender affects buying decisions in the family
  • How to engage customers online
  • Explaining segmentation on the market
  • How recession affects marketing activities
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • The importance of academic language in marketing;
  • Tricks to attract leads to mediocre services;
  • Marketing in America vs Europe;
  • Dating websites – How to attract desperate singles?
  • Pharmaceutical marketing – dangers and benefits;
  • Female and male marketing – what are their differences?
  • McDonald’s (KFC, Burger King) marketing strategies;
  • The danger of impulse buying;
  • Customers’ behavior in buying;
  • Why do clients hate ads?
  • Marketing strategies used in the fashion industry.
  • Analyzing the impact of gender on family members buying decision.
  • Evaluating the success factors in global marketing: A case study of Apple.
  • Analyzing the strategies used in marketing baby and maternity products.
  • How do companies differentiate their services on the basis of social class?
  • Brand marketing and political campaigns.
  • How do companies exploit impulse buying to drive sales?
  • Is centralized marketing for global brands a good idea?
  • Harmful impacts of advertising on children.
  • In-store branding and brand salience.
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?


Videos about Marketing

  1. Seth Godin – Everything You (probably) DON’T Know about Marketing
  2. Introduction To Marketing | Marketing 101


3. 4 Principles of Marketing Strategy | Brian Tracy


Interesting infographics about Marketing

  1. Digital around the world


2. Marketing statistics in internet


3. Digital ad spending worldwide

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