Marketing Essay Examples and Research Papers Page 2
141 essay samples on this topic
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Overview
Cultural dynamics in international business Argumentative Essay
Business
Marketing
Culture is the basis that provides acceptability for shares beliefs values and norms within a society or a business set up. There are different dynamics that define culture within international markets. It can be transferred from generation to generation and can be shared. It is defined through different dynamics. There are different dynamics that define…
All Pumps Sales and Service Marketing Strategy
Business
Marketing
Executive Summary All Pumps Sales and Service is the leading specialist pump supplier to the manufacturing industry; providing a vast range of locally manufactured and globally obtained pumping. All Pumps new venture is the âAll Pumps App 2019â- an online platform which permits customers to have information on their on-site resources and an easy access…
The Relating 4P’s of Marketing to 4C’s of Marketing Analytical Essay
Marketing
Marketing Plan
Introduction The term marketing mix was first coined by Neil H Borden who was the president of The American Marketing Association (AMA) in 1953. In down streams in 1960 a marketing expert E.Jerome Mc Carthy furnished with the theory of 4P’s (Place, Product, Promotion, Price) which completely concentrated on the product to be marketed. All…
Relationship Marketing: Important Business Strategy
Business Management
Customer
Marketing
Relationship marketing focuses on the lifetime value of the customer rather than the value of a single transaction, the orientation of relationship marketing is on obtaining a share of the customer not a share of the market (Peppers and Rogers, 1994). The underlying assumption being that establishing and maintaining relationships with customers will foster customer…
Marketing Plan for Corporate Décor
Business
Marketing
Marketing Plan
Introduction Corporate DĂ©cor recently created a marketing plan for its business. After doing so, a marketing expert evaluated the plan finding the need for corrections. The expert said that more explanation of the companyâs business goal is necessary. Defining a clearer understanding of the company, its physical location and the product/services offered is necessary. To…
Giorgio Armani: Perfume Advertisement Analytical Essay
Advertisement
Marketing
When the majority of people look at a perfume advertisement, whether it be for a male or female fragrance, the perceived notation that comes up many times is that by them wearing that fragrance, they will feel and smell like the celebrity or model who is endorsing it. The people are automatically persuaded into thinking…
Customers Service Management Review
Customer
Management
Marketing
The Public Buildings Service (PBS) is a code created to provide real estate services to the U.S. Government. The New England Region PBS has created something called the PCE Project that helps train employees to provide the perfect customer experience (PCE). In this guide, you will learn how to treat customers with five essential principles:…
Cadbury Products: Advertisement Analytical Essay
Advertisement
Marketing
The purpose of an advertisement is to persuade the consumer or target market to feel a certain way about the product being advertised. By using these methods, the intention is to catch the attention of the audience using emotional or rational approach. With the bad reputation and publicity over Cadbury products, the Brand had to…
Communication with Brand in Social Media
Marketing
Social Media
The relationship between consumers and brands was demonstrated to be closer when consumers connect on social media with the brand (Hudson, Huang, Roth, & Madden, 2016). Social media helps to create a strong brand fan base, which can ease the process of connecting with consumers and identification of themselves with the brand (John, Emrich, Gupta,…
Customer Service Experience
Customer
Marketing
Service
The service experience is recognized as an intangible service offering. Through the experiential exchange the customer may experience delight, if interest, affect and arousal are triggered. The customerâs created emotion is the output for the intangible service experience. Research has revealed that the interpersonal interaction occurring between customer and service representative is in fact the…
Check a list of useful topics on Marketing selected by experts
Essay Topics About Marketing
Marketing Argumentative Essay Topics
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information
What is Marketing?
Marketing is an activity that aims to make a profit by meeting the needs of customers. It is a very generalized definition that shows the essence of any marketing activity – the ability to sell a product or service to a target audience.
In a broader sense, marketing is a complex discipline that includes the ability to analyze the niche and competitors, predict consumer demand, and skillfully build communications with the target audience. In short, a professional marketer must understand how to turn the needs of people (B2C) or organizations (B2B) for services and goods into consumer demand.
Thus, if we describe marketing in brief – it is an activity to meet the needs of customers. Actually it is the main goal of all marketing strategies of the company.
Functions
We have considered above what marketing is and defined its goals, objectives and principles. Further we will get acquainted with five key functions of marketing:
Analytical. A set of activities to investigate external and internal factors that affect the company, market and consumer demand. It includes the analysis of the niche and competitors, study of CA needs and forecasting of consumer behavior. In addition, the company’s internal operations are also analyzed, i.e. how well does the corporate environment correspond to the demands of the time and how does the company look like compared to its competitors.
Production. These functions are responsible for introduction of new technologies into production process. The process itself could be subdivided into several components: organization of purchases, sales of goods and services, warehousing, and others. Production functions also solve problems of quality management and competitiveness of goods on the market, and control the conformity of products to quality standards.
Management and Control. Responsible for the planning processes of marketing activities in the company. They also provide information support for customers and partners, and risk management.
Sales. Everything that is responsible for the formation of pricing and product policy of the company. In a broader sense, sales also includes activities to expand demand for goods and services, the development of new markets.
Innovative. Development and introduction of a new product to the market.
Topics and ideas for marketing
- Techniques to determine client satisfaction
- Utilizing social media platforms to market your products
- The use of ethics in marketing
- How to assess customer satisfaction
- How gender affects buying decisions in the family
- How to engage customers online
- Explaining segmentation on the market
- How recession affects marketing activities
- How can social media impact the buying choices of shoppers?
- Are consumers equipped to shield themselves from direct marketing strategies?
- Determine and analyze consumer buying behavior for [product name]
- How does advertising impact consumer behaviour?
- How does family orientation impact marketing communications?
- What characteristics do buyers look for when purchasing a product online?
- How does global marketing incorporate standardization?
- What attributes do consumers look for when comparing products online?
- The importance of academic language in marketing;
- Tricks to attract leads to mediocre services;
- Marketing in America vs Europe;
- Dating websites – How to attract desperate singles?
- Pharmaceutical marketing – dangers and benefits;
- Female and male marketing – what are their differences?
- McDonaldâs (KFC, Burger King) marketing strategies;
- The danger of impulse buying;
- Customersâ behavior in buying;
- Why do clients hate ads?
- Marketing strategies used in the fashion industry.
- Analyzing the impact of gender on family members buying decision.
- Evaluating the success factors in global marketing: A case study of Apple.
- Analyzing the strategies used in marketing baby and maternity products.
- How do companies differentiate their services on the basis of social class?
- Brand marketing and political campaigns.
- How do companies exploit impulse buying to drive sales?
- Is centralized marketing for global brands a good idea?
- Harmful impacts of advertising on children.
- In-store branding and brand salience.
- Is direct marketing really the most effective form of marketing?
- What internet marketing trends can be expected for the future?
- How to marketing strategies differ across different cultures?
- Can brand advertising impact political campaigns?
- How do brands exploit impulsive buying?
Videos about Marketing
- Seth Godin – Everything You (probably) DON’T Know about Marketing
- Introduction To Marketing | Marketing 101
3. 4 Principles of Marketing Strategy | Brian Tracy
Interesting infographics about Marketing
- Digital around the world
2. Marketing statistics in internet
3. Digital ad spending worldwide