Table of Contents
Discussion
The terms experience and memorable experience is gaining attention in Nepalese tourism and hospitality business alike other successful destination. The concept is very new to Nepalese tourism as it is a newer phenomenon in tourism business. Nepalese hospitality rehearses needs further exploration, in terms of essence, methodology, classifications, managerial issues and behavioral aspects to make an outstanding experience to the guest visiting Nepal.
Very few scholars and practioniars have tried to explore the essence of memorable experience in context of Nepal, and among them Rijal and Ghimire (2016) is one who tried to study the concept in terms of Nepal. This research is seeking to understand for the process of memorable tourism experience and experiencing research, using literature from other fields of psychology.
It gives further insight and makes it possible for managers to begin to predict how customers with different backgrounds, psychological states, moods, goals, expectations and social status would probability experience it, as well as which parts of the experience would be more memorable and which parts would be forgotten sooner. However, the targeted population of the study will be Norwegian tourist who had gone to Nepal and the things they remembered the most.
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Nepalese tourism industry is incompetent in assuring consumers who are looking for new experiences and at the same time they have limited tourism resources infrastructure. Norwegian market is a completely new to Nepalese tourism business as their inflow in Nepal is minimal. If we can promise and assure Norwegian market that Nepal is a sound tourist destination based on the past visitor’s experience and then adjusting as per their requirement.
Ultimately, we can drive Norwegian market in Nepal Tung and Ritchie (2011). Researchers say that recalled memory sometimes varies from the initial experience, and visitors recreate their memories subjectively. States that impressions are built over time, so instant on-site evaluations of destinations are not always accurate in the long run. Several writers show that retained experience could be superior to the initial tourism forecasting experience Elands and Lengkeek (2012).
Aho (2001) mentions that formation of experiences has a time dimension, so immediate on-the-spot evaluations of destinations are not always reliable in the long term Aho (2001). Several authors show that remembered experience may be superior to the original experience for predicting tourism future decision-making Larsen (2007). The literature review reveals most of the research is based on what tourists recall after several years.
Almost, all the research conducted on the tourism memorable experience such as Kim et al. (2012) ; (Tung & Ritchie, 2011), and look at the experiences after several years trying to understand which one has been the most memorable. There are other articles which have been seeking to find out about on-the-spot experiences, such as: Unger and Kernan (1983), (Arnould & Price, 1993), Kim et al. (2012), Otto and Ritchie (1996), Aho (2001) and etc. But there is a time variable in memorable experience research and memory is constantly changing over time.
Most of the research conducted on memorable tourism experience fails to provide a comprehensive model, from a broader view, to explain what really happens to different representations before, during and after the experience.
This research can help Nepal to incorporate the value of guest experience while being in Nepal and add more elements to enrich the guest experiences while being in Nepal. For example, Nepal may provide a better description of what makes the Nepalese Hospitality authentic, encouraging host and guest interactions, or finding ways to celebrate and encourage guest participations and activities while being in Nepal. The creation of memorable experience in the Nepalese tourism industry is important to boost the tourism industry.
This requires an understanding of the need of those memorable experiences and its importance as well as the form in which it occurs. Among the key constructs of creating memorable tourism, experience includes novelty, meaningfulness, refreshment, local culture, and knowledge of the industry Pine and Gilmore (2011). In case of Nepal, custom, tradition, nature, beauty, spirit perception, connecting with social sets, material position, immaterial position, value preposition are the aspects that are considered to deliver memorable experiences.
Memorable Tourism Experience is the part and essence of Nepalese hospitality culture and is incomplete if the guest returns dissatisfied. But as of now it should be studied in a better way to develop tourism industry and to deliver extraordinary experiences to the tourist visiting Nepal.
Proper marketing of Nepal and tourism product is a way of creating a “pre-memory” and could help the guest to select Nepal as a tourist destination. Prospective guest may develop some memory about Nepal if are aware about Nepalese tourism product. This research will help Nepal as a destination, to attract and retaining them by compelling them to revisit Nepal. According to Stone et al. (2018), “When compared to other ordinary tourist attractions, memorable tourist attractions may offer more reasons to return either to enjoy the attraction, service, or environment again or to experience something new”.
The view of creating memorable experiences was reinforced by the claims that it includes complex relationships between providers and consumers at the service locations of service experienced Di Domenico and Lynch (2007); Kunwar (2017); Lashley, Lynch, and Morrison (2007); Lynch, Molz, Mcintosh, Lugosi, and Lashley (2011). In all these discussions, the scholars tend to agree that, beyond food, drink, and accommodation, extraordinary activities/moments include perception, identity articulation, and negotiation of identities, power relationships, and space provided to guests by the host. Similarly, the things remembered even after a year tend to be called memorable moments.
Conclusion
The model presented in this research will be useful for Nepal to develop and promote itself as a sound tourist destination as well as understand the essence of tourists’ memorable experience. Nepal as a destination should ensure various tourism aspect (e.g., Scenic view, interaction with foreigner while being in Nepal, authentic Nepalese food, Nepalese Hospitality etc.) in Nepal and that marketing of a Nepal should include a variety of tourism experiences and expectation.
As tourism experiences cover the whole journey from the pre, during and after travel are defined, the dimensions of expectation and recollection are closely connected to the anticipation and return phases of Clawson and Knetsch (1966). Nepal as a tourist destination need to focus to deliver positive, memorable surprises to Tourist in order to supersede baseline expectation Tung and Ritchie (2011).
By incorporating various elements, Nepal can target different types of travelers, who may be attracted by different tourism product experiences, leading a spectacular view to Nepalese Hospitality. Additionally, potential prospective travelers may be better able to visualize themselves about Nepal and co-create experiences and have expectation.
Nepal can promote “memory point” at a various site in Nepal so as to encourage a “must see” and create a memory in mind of the tourist later. To sum up, it focuses to study the perception of Norwegian tourist experiences in Nepal and know the differences between what Nepal is offering as a memorable experiences and what tourist perceive them and know the actual memorable experiences point in Nepal.
